UPPERWEST

URBAN COFFEE ROASTER LIMITED

Urban Coffee Roaster (U.C.R.) is an award-winning specialty coffee brand based in Hong Kong. Founded in 2014, we are committed to direct trade with global coffee farmers, fresh local roasting, and strict traceability and sustainability, all dedicated to delivering the ultimate coffee experience to our customers. The brand has achieved outstanding success on the international stage. Co-founder Gary Au won a double championship at both the Hong Kong Barista Championship and the Hong Kong Coffee in Good Spirits Championship in 2024. He went on to represent Hong Kong at the World Coffee in Good Spirits Championship, securing an impressive 6th place globally. U.C.R. currently operates a state-of-the-art coffee roasting lab and 7 locations across Hong Kong. Its first overseas branch has opened in Tokyo, bringing Urban Coffee Roaster’s signature flavors and sensory experience to coffee lovers in Japan.

US COMPANY

Us Company is a specialized importer of Eversys fully automatic coffee machines in Korea, offering a comprehensive one-stop service that includes import, supply, installation, maintenance, consulting. With in-depth expertise in fully automatic coffee machines, we provide optimal coffee solutions reliable after-sales service, establishing ourselves as a trusted partner through customized support exceptional service.

US EMBASSY SEOUL

US EMBASSY SEOUL

VANILLA D'OR

Mongpaso specializes in vanilla beans sourced directly from Madagascar, with a dedicated Korean team based locally. Working directly with farms, we oversee harvesting, selection and processing to preserve vanilla's natural aroma and quality. Our range includes gourmet vanilla beans, 100% ground vanilla bean powder, and vanilla extracts and syrups from our own brand, Vanillador, for baking and beverages. At Seoul Cafe Show, we are exhibiting as Vanillador in collaboration with baking creators J'adore, Kkonae and Hyedada, presenting baked goods made with our vanilla beans and products. Discover the flavor and versatility of natural vanilla, from the raw ingredient to the finished dessert.

VDAS X COFFEE TEMPLE

Founded in 2013, Vidastech Inc. is a pioneering coffee machine manufacturing venture dedicated to advancing coffee technology. With a commitment to innovation, the company has launched several key products, including the VDAS espresso machine, which represents the future of coffee extraction through the integration of data AI. Additionally, Vidastech introduced DiFluid, a specialized, high-precision coffee measuring instrument. With a strong foundation in research development, Vidastech continues to lead the industry in creating cutting-edge coffee solutions.

VICTORIA ARDUINO

Founded in 1905, Victoria Arduino has accompanied the history of coffee for more than 120 years, establishing itself as a top-tier espresso machine brand that combines outstanding stability, advanced technology, and aesthetic beauty. Victoria Arduino goes beyond simply developing and selling espresso machines it is actively involved in promoting coffee culture worldwide and is constantly researching sustainability to ensure that future generations can continue to enjoy a healthy coffee culture. This dedication has made the brand beloved not only by baristas and industry professionals but also by coffee enthusiasts around the globe. Victoria Arduino is inspired by your passion for coffee. Join us and unleash your coffee passion together.

VITASANA

WANNA EAT CO., LTD.

We're a bakery factory specializing in premium baked goods and artisanal desserts. We operate both our own brands and OEM services, blending meticulous R&D, carefully selected international ingredients, and a passion for flavors to products that embody healing, sharing, and quality.

WE ARE ROOI

ROOI KOREA is a rooibos specialist that directly sources and imports premium rooibos from the Cederberg region of South Africa. Through direct partnerships with local producers, we carefully and supply Natural Rooibos and Green Rooibos with consistent quality and reliable availability to tea and beverage manufacturers and cafes across Korea. Through our own brand, WE ARE ROOI, we continue to explore new possibilities for rooibos ? from a simple cup of tea to new cafe menus and everyday beverages. We believe rooibos can be a better choice for every moment of the day. For you and the ones you love, WE ARE ROOI.

WENDOUGEE

Wendougee is a National High-Tech Enterprise specializing in the R&D, manufacturing, and global distribution of smart brewing equipment. Headquartered in Wuxi, Jiangsu, we operate a dual-base model: our 14,000 m² Wuxi factory handles core R&D, engineering testing, and large-scale manufacturing, while our 5,000 m² Shanghai hub leads brand development, global expansion, and customer service. Together, these two centers drive our product innovation and international growth. Our portfolio spans home brewing devices, semi- and fully automatic espresso machines, grinders, and intelligent milk frothing systems. By pairing hardware with smart connectivity, we deliver solutions tailored to cafes, chain restaurants, hotels, and professional users. Today, Wendougee products reach more than 60 countries and regions, and we keep expanding Smart Brewing through partnerships with distributors, coffee brands, roasters, and industry professionals worldwide.

WERK ROASTERS

How can a cup of coffee change our lives? We live by doing various things (WERK) throughout our lives. Tha basics of what WERK thinks is to do our best, no matter how small, not easily overlooked or ignored. Sincerity comes from doing your best. Such sincerity naturally moves our hearts, and moving our hearts changes our lives in a more positive way. So, changing your life with a good cup of coffee that is faithful to the basics starts with doing your best in the small things we are given today. WERK will carefully move forward to deliver a cup of coffee that is faithful to the basics.

WOKY

WOKY is a third-generation brand originating from Taiwan's hardware OEM factories, combining over 30 years of local hardware craftsmanship with contemporary design perspectives. It reinterprets craftsmanship and design, starting from "local culture," to bring forth a fresh perspective on life. By bridging the gap between craftsmanship, design, and daily life, it aims to forge a new lifestyle. It seeks to embody the present through "culture" and shape the future through "design."

WONINTER SYSTEM, INC.

WONINTER SYSTEM, INC. is the premier official partner in Korea for world-leading beverage solutions, importing and distributing FRANKE Swiss fully automatic coffee machines, BUNN batch brewers, and HME Drive-Thru systems. As an official partner of Nestle Korea, we deliver the "We Proudly Serve Starbucks® Coffee Programme" (WPS) to the domestic OCS market. Our portfolio includes FRANKE's flagship hybrid machine, MYTICO, showcased alongside brand ambassador Barista Jiyu Lee to demonstrate its unmatched espresso performance. We recently introduced FRANKE’s next-generation "NEW A LINE". Engineered with an upgraded pump system and advanced milk foam technology, it achieves significantly quieter operation and ultra-luxurious milk texture?offering the ideal solution for both compact venues and large franchise operations. Backed by a nationwide A/S service network and expert engineering team, WONINTER SYSTEM, INC. is dedicated to elevating our clients' business value as a trusted partner.

WOO DOH CO., LTD. / CAFERIA

Since its establishment in October 1991, WOO DOH CO., LTD. has built a global network for producing and supplying coffee beans, coffee equipment, coffee accessories, barista tools, and wine accessories in Korea and overseas, continuing these business activities for over 35 years. To establish and operate a systematic marketing framework for these businesses, the company manages brands including Comac, Caferia, and Baristar. Caferia is WOO DOH CO., LTD.’s flagship brand for café supplies, serving as an integrated brand for the development and quality management of coffee accessories, barista tools, and wine accessories. In particular, Caferia’s coffee product range specializes in pour-over coffee brewing using W-shaped or V-shaped paper coffee filters.