
The World Coffee Forum is Asia’s premier coffee knowledge & insight platform where coffee professionals, innovators, creators and coffee lovers connect to share ideas, discover new perspectives and shape the future of coffee. Over the past 14 years, the World Coffee Forum has grown into Asia's leading knowledge-sharing platform, bringing together the world's top coffee leaders to provide solutions for the changes and trends of a new era. Marking its 15th edition this year, we have dropped the single word "Leaders." By lightening the weight that "Leaders" carried, we have expanded the conversation so that anyone who enjoys coffee—not just those leading the industry—can participate together. The 15th World Coffee Forum poses a fundamental question: "Why we drink coffee?", newly exploring the multidimensional meanings that a cup of coffee brings to our lives and culture. This forum deeply illuminates the essential reasons why coffee has transcended being a mere beverage to become a daily comfort, a source of inspiration, and a medium connecting people. Global leaders from diverse fields such as humanities, society, and culture, alongside coffee industry experts, will gather to analyze modern lifestyles and consumer psychology while sharing their insights. Join us in witnessing the moment of change as the journey to find the answer to this root question shapes new industry trends and a sustainable future.


Peter Giuliano

Kyurim Kim

Chi-hoon Ahn

Teo Yang

Uiseong Kim

Jungee Hong

Kyubum Lee

Sunin Hong

Junghwan Lim

Chanho Hong

Mikyoung Cha

Hyuksoo Kwon

Junseon Lee

Hoseok Song

Juying (LuLu) Wei

Nas Jaafar

Kenneth R. Olson

Esben Piper

Mikkel Selmer

Yannis Apostolopoulos

Eiichi Kunitomo

Heeyoung Noh

Minkyu Jung

Morgan Eckroth

Viva Lenoir

Joonki Hong

Hongyeon Kim

Hoyoung Kang

Euiseong Kim

Minho Kim

Hyuksoo Kwon

Misun Lim

George Jinyang Peng

Georgius Audrey Teja

Chahan Yeretzian

Jennifer “Vern” Long

Pauline Brown

James McLaughlin

Luiz Paulo

Franz Zeimetz

Seungyeon Cho

Hide Izaki

Geonwoo Choi

Bosung Kwon

Hyejin Song

Junho Ji

Nakeon Choi

Moongyu Jang

Gyeongwon Woo

Seungchan Wi

Jongkyu Yu

Dongmin Kim

Hyunjae Lee

Heeheung Noh

Junghyeok Ahn

Gary Urrutia

Laurie Linn

Jungjin Kim

Heesoo Chae

Seoyoung Lee

Sungye Chun

Champion Mikael Jasin