Seoul International Cafe Show - Asia's No.1 Coffee Event

Important Notice

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No.	Title	Date	View
4	[Vol.4] Official Promotional Materials (poster/logo/etc) Dear exhibitors, Greetings from Cafe Show Seoul. Have you checked this year''s poster? ☕ It seems like we can already feel Cafe Show around the World! We would like to extend our sincere gratitute for you to be join us this year. Please find the official promotional materials such as video, logo and badge. Download on the link below and promote your booth through different channels! Cafe Show Seoul Promotion Kit (logo, poster, video, etc) Download 💾 🎬 Cafe Show Seoul 2025 Promotion Video A cup of coffee we hold, May be much bigger than we imagine. From just one cup, Creative souls find new paths, Dreamers uncover inspiration, Visionaries Share their insights and hopeful hearts see brighter tomorrows. One Cup, Big World Shall we journey together? One Cup, All Worlds This year’s theme and poster capture the infinite possibilities contained in a one cup of coffee, along with the innovations of the industry and the spread of culture that bloom within it. The official promotional video uses the FOOH (Fake Out of Home) effect to depict a giant cup traveling across the world, connecting and expanding diverse cultures, industries, and inspirations. At Cafe Show Seoul, experience the new possibilities and the future of the industry held within a single cup of coffee! 🎁 SPECIAL PROMOTION Share the partnership with Cafe Show Seoul with more people! We offer 10 additional free invitations to exhibitors joining the promotion below. 1️⃣ Post Cafe Show Seoul''s official poster or video on SNS (Instagram, Website, etc.) 2️⃣️ Mention @seoulcafeshow , Hashtag #서울카페쇼 #커피전시회 #cafeshow 3️⃣️ Send the post link to info@cafeshow.com to complete the promotion ⏰ promotion closed: October 19th (Sun), 24:00 (GMT+9) Building Cafe Show Seoul together, We look forward to your participation! Cafe Show Seoul	2025.09.17	33
3	[Vol.3] Cherry''s Choice Application Notice Dear Exhibitors, Greetings from Cafe Show Seoul. In response to your continued support as you prepare for the exhibition, we will do our utmost to valuable business opportunities through well-structured programs and event planning. We are pleased to inform you about the application for Cherry’s Choice, a marketing program designed to promote your products and services more effectively. Through Cafe Show Seoul’s diverse channels and networks, we will highlight the excellence of the selected companies and products, helping you explore new market opportunities. We sincerely look forward to your active interest and participation. Cherry''s Choice Cherry''s Choice is a special showcase to present industry''s latest trends by curating a variety of exhibitors brands and products which means the choice of Coffee Cherry. A total of 60 products will be showcased, with 30 outstanding products from 2025 (HOT) and 30 innovative new products for 2026 (NEW), presented to buyers and consumers visiting the exhibition. ※ All 60 products selected for Cherry’s Choice will be automatically nominated for the Cafe Show Excellence Award. - Applicant : All Cafe Shoe Seoul exhibitors - Category : □ NEW □ HOT - Fee : Free (※Maximum 1 category / 1 product per exhibitor) - Deadline : ~September 30 (Tue) - How to Apply : Cafe Show Seoul Exhibitor Portal (https://eng.cafeshow.com/eng/mypage/dashboard_2025_new.asp) > [Optional1-Promotion] Cherry''s Choice - Process : Application Submission(~Sep 30) → Organizer Review → Announcement (Oct 13) → On-site Display (Nov 18) → Move-out (Nov 22) ※ 2024 Cherry''s Choice : https://eng.cafeshow.com/eng/event/cherrychoice_list.asp ※ 2024 Cafe Show Excellence Award : https://eng.cafeshow.com/eng/event/award.asp Cafe Show Seoul will put our best efforts to provide the best experience and maximize your business outcomes. Thank you. A CUP OF THE WORLD Cafe Show Seoul	2025.09.10	31
2	[Vol.2] Mandatory Application (-Sep 30) & 2026 Application Open Dear Exhibitors,Greetings from Cafe Show Seoul. To meet the expectations of all our exhibitors preparing for the event, we are committed to creating valuable business opportunities through a well-organized and comprehensive program In order to facilitate a smooth and efficient registration process, Seoul Cafe Show operates an Online Exhibitor PortalPlease make sure all the required applications are submitted on the portal including Exhibitor Profile, Additional Utilities, Invitations, Exhibitor Badges. You can submit necessary applications for event preparation on the exhibitor portal.Please note that the submission deadline is by September 30th and it will be limited to submit all the mandatory/optional applications. Especially, the information registered on [Madatory - Exhibitor Profile] form will be uploaded throughout Cafe Show Seoul official channels from October 1stsuch as online exhibition, Mocha Port business matching platform, floor plan and exhibitor lilst and etc. which will be promoted to global buyers. *How to apply : Cafe Show Seoul Exhibitor Portal https://eng.cafeshow.com/eng/mypage/dashboard_2025_new.asp [Mandatory/Optional] Applications Category No. Application Mandatory Detail Deadline MANDATORY 1 Exhibitor Profile (Signage Name) All Mandatory Official brand/product information to be posted on exhibitor list, floor plan, and show directory ~ Sep. 30 2 Additional Utilities All Mandatory Electricity, Water Supply, Internet, Phone, Compressed Air, Visitor Registration System 3 Water Supply & drainage Safety Contract Water Supply Mandatory 4 Exhibitor Badge All Mandatory Exhibitor Entrance Badge to access the hall 5 Invitation All Mandatory Email / Mobile invitation 6 Booth Construction & Design Space-only Madatory O p T I O N A L Promotion 1 Cherry’s Choice New & Hot Product Showcase 2 Sponsorship Program Additional Promotion Tools (extra cost) 3 Additional Package General 4 Parking Pass Free parking pass request Online registration required 5 Additional Utilities Location Location request for utilities such as electricity, water supply and Internet (4 booths -) 6 Heavy Items 7 Dangerous Items 8 Bonded Items Exhibitor application for Cafe Show Seoul 2026 has been open. Please consider your participation for Cafe Show Seoul 2026, and we expect the spaces would be fully booked early. A. Title : The 25th Cafe Show SeoulB. Period : Nov. 11 (Wed), 2026 ~ Nov. 14 (Sat), 2026, 4 daysC. Venue : Coex Exhibition Center (Hall A ~ Hall D)D. Participation Fee : Space-Only 3,300 USD Shell Stand 3,800 USDE. Discount : Early Bird Registration 264 USD / per booth Re-participation 99 USD / per booth Participated more than 5 times (2020~2025) 165 USD / per boothF. How to participate1) Cafe Show Seoul website (https://eng.cafeshow.com/eng/main.asp) log-in as an exhibitor2) Exhibitor tap → 「2026 Exhibitor Application」 fill in & submit → the application form → Send and email of signed copy G. Application Period-Early Bird Registration : Sep. 1, 2025 ~ Nov. 30, 2025 H. Order of Booth Allocation-Official Sponsor → Exhibitors with more than 4 booths → Exhibitors with less than 4 booths※ In case of the same booth size, the priority will be decided according to the booth allocation points which include submission of application and number of pre-participation.※ Corner booth option(800 USD) is expected to be fully registered as soon as the exhibitor application is open (first 50 companies) Please don''t hesitate to reach out to us for any further questions.Thank you. A CUP OF THE WORLDCafe Show Seoul	2025.09.02	38
1	[Vol.1] 2025 Exhibitor Manual & Floor Plan Dear Exhibitors, Greetings from Cafe Show Seoul! Here we send you the 「Exhibitor Manual」 and 「Booth Floor Plan」 for the upcoming Cafe Show preparation on November. Please refer to the information below and attached manual to well prepare the exhibition. 1. Exhibitor Manual Please find the exhibitor manual which includes important contents such as exhibition preparation schedule, booth/additional facilities details, mandatory document submission. Attached file contains online viewer that provides ubiquitous view for your convenience. ▶ Exhibitor Manual Online Viewer (click) Distributed only through online for eco-friendly exhibition management. 2. Online Application Submission Cafe Show Online Exhibitor Portal will be open on September 1st. Please make sure you submit all the necessary online applications for the exhibition preparation. Exhibitor profile, entrance badge, and additional utilities are mandatory for all exhibitors. It will be limited to apply after the deadline. Please submit all the required applications. ▶ Exhibition Management System : https://eng.cafeshow.com/eng/mypage/dashboard_2025_new.asp Exhibitor Log-in - ID : Please contact the organizer if you forget the login information. Category No. Application Mandatory Detail Deadline MANDATORY 1 Exhibitor Profile (Signage Name) All Mandatory Official brand/product information to be posted on exhibitor list, floor plan, and show directory ~ Sep. 30 2 Additional Utilities All Mandatory Electricity, Water Supply, Internet, Phone, Compressed Air, Visitor Registration System 3 Water Supply & drainage Safety Contract Water Supply Mandatory 4 Exhibitor Badge All Mandatory Exhibitor Entrance Badge to access the hall 5 Invitation All Mandatory Email / Mobile invitation 6 Booth Construction & Design Space-only Madatory O p T I O N A L Promotion 1 Cherry’s Choice New & Hot Product Showcase 2 Sponsorship Program Additional Promotion Tools (extra cost) 3 Additional Package General 4 Parking Pass Free parking pass request Online registration required 5 Additional Utilities Location Location request for utilities such as electricity, water supply and Internet (4 booths -) 6 Heavy Items 7 Dangerous Items 8 Bonded Items 3. Floor Plan Based on the 「Cafe Show Seoul Booth Allocation Rules」, the booth selection process has been completed according to the booth size, booth allocation point (registration order, reparticipation, etc.), payment. Please refer to the attached booth allocation rules as well as the floor plan URL. The floor plan is the first draft for the exhibitors, and the final version will be released after brand name (signage name) is all confirmed. Brand Name(Signage Name) can be submitted on the exhibitor portal - [Mandatory Application] - Exhibitor Profile. ▶ Floor Plan : Attached We will send out important notice and materials through emails until the event begins. Please make sure you check the email regularly and don''t hesitate to contact the organizing committee for any further questions. Thank you. A Cup of the World Cafe Show Seoul	2025.08.29	34