Seoul International Cafe Show - Asia's No.1 Coffee Event

Important Notice

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No.	Title	Date	View
4	[Vol.4] Cherry''s Choice Application Dear Exhibitors, This year, Cafe Show Seoul embraces the theme “Hwal-jjak” (full bloom in Korean), celebrating the possibilities and meaningful moments that unfold through coffee. Cherry’s Choice is a special showcase that brings together exhibitors’ products and new ideas, highlighting products that are gaining attention today and emerging trends that will shape the future of the coffee industry. We hope your products will also bloom at Cafe Show Seoul this year. 🍒 What is Cherry’s Choice? Named after the coffee “cherry,” Cherry’s Choice is a curated showcase featuring a selection of products and services from Cafe Show Seoul exhibitors, highlighting the latest trends and products to watch in the coffee and café industry. This year, products will be selected in two categories — NEW and HOT — and showcased to buyers, industry professionals, and consumers visiting Cafe Show Seoul. Products selected for Cherry’s Choice will also be automatically nominated for the Cafe Show Excellence Award. 📌 2026 Cherry''s Choice Entry - Eligibility : Cafe Show Seoul 2026 exhibitors- Categories : Choose one — NEW or HOT- Entry Fee : Free of charge- Number of Entries : Maximum 1 category / 1 product per company- Submission Deadline : September 30 (Wed.)- How to Apply : Cafe Show Seoul Exhibitor Portal → [Optional Application] Cherry’s Choice- ScheduleExhibitor Submission (by Sep. 30) → Committee Review (Oct. 1–13) → Selected Products Announced (Oct. 14) → On-site Display (Nov. 11–14) ※ Check out 2025 Cherry''s Choice Products※ Check out 2025 Excellence Award Products Showcase the unique appeal and potential of your products to more buyers and consumers through Cherry’s Choice!We look forward to your interest and participation. Thank you. A CUP OF THE WORLDCafe Show Seoul	2026.09.09	10
3	[Vol.3] 2027 Booth Application is Now Open! Dear Exhibitors Greetings from Cafe Show Seoul! Cafe Show Seoul is where the world''s coffee industry and food & beverage culture come together.Every year, we have created new trends together with our exhibitors. The Cafe Show Seoul 2026 is to open on November 11. Thanks to the support of our exhibitors, preparations are proceeding smoothly.We are committed to making this exhibition a success worthy of your support. And that value will expand even further on a new stage in 2027. We are now opening exhibitor recruitment for next year''s Cafe Show Seoul The value of Cafe Show Seoul has always been proven through our exhibitors'' achievements. Meeting new business partners, promoting brands, and reading market trends — we have supported your business at every step. Meetings with major buyers, new business opportunities, and over 130,000 visitors — the achievements Cafe Show Seoul has built will continue on an even bigger stage in 2027. "See you in September 2027, at KINTEX" Due to the remodeling of the COEX, the 2027 Cafe Show Seoul will be held at KINTEX on an expanded scale.It is not only the venue and scale that will change. In 2027, Cafe Show Seoul will redefine the concept of an exhibition itself. The future direction of the coffee industry will come together in one place, on a stage that will unfold in ways never seen before.What opportunities this stage will bring to your brand — you will soon find out. With convenient loading dock and rigging infrastructure and an expanded exhibition space,exhibitors will have even greater possibilities to run their booths and showcase their brands. Beyond a change of location — an expansion of experienceThe Super Shift of Cafe Show Seoul 2027 begins. ▷ Event Overview· Title: The 27th Cafe Show Seoul· Schedule: September 22 (Wed) - 25 (Sat), 2027, 4 days· Venue: KINTEX Exhibition Center 1 ▷ Participation Fees· Space-only: USD 3,300· Shell Stand: USD 3,800 ▷ Early-Bird Discount (per booth)· 1st Sep 30, 2026 : - USD 264 (8%) ※ The earlier you apply, the greater the discount and priority in booth allocation.· 2nd Nov 30, 2026 : - USD 231 (7%)· 3rd Dec 31, 2026 : -USD 198 (6%) ▷ Re-participation Discount (per booth)· 2026 Exhibitor: - USD 99· Consecutive 5-year Participation : - USD 165 ▷ Booth Application OpenSeptember 1 (Tue), 2026 ▷ How to ApplyLogin as an exhibitor on Cafe Show website → Fill out「2027 Booth Application」 → Submit a signed copy via email ▷ Booth AllocationOfficial Sponsors → 4-20 Booths → 1-3 Booths※ Booth allocation order is decided according to total allocation points which include booth size, application submission, re-participation, and payment.※ Corner booth guarantee option (USD 1,000) is expected to be sold out shortly. ▷ Booth Application Linkhttps://eng.cafeshow.com/eng/exhibitor/exhi_regis_next.asp Cafe Show Seoul remains committed to providing our exhibitors with great experiences and results. If you have any questions, please feel free to contact the Secretariat at any time. Thank you. A CUP OF THE WORLDCafe Show Seoul	2026.09.01	21
2	[Vol.2] Floor Plan and Mandatory Application Dear Exhibitors,Greetings from Cafe Show Seoul. As we step closer to Seoul Cafe Show 2026, we would like to express our deepest gratitude for your dedication and efforts in preparing for this year''s event. We are pleased to share the 2026 Floor Plan along with guidelines for submitting the mandatory submissions. Please review your assigned booth number and location to prepare your booth plans accordingly. Additionally, to ensure smooth on-site operations, please make sure to submit all essential requirements—including Company Profile Directory, Exhibitor Badges, and Utility/Facility Applications—before the designated deadline. 1. Floor Plan The booth location has been assigned based on the「Cafe Show Seoul Booth Allocation Rules」which include booth size, registration timing and re-participation.Please refer to the attached floor plan booth allocation rules. This floor plan is for exhibitor-only. The final floor plan will be updated with the brand name you register on the [Mandatory Application - Exhibitor Profile].Please make sure you submit the brand name on the Exhibitor Portal [Mandatory Application - Exhibitor Profile].▶ Go to Cafe Show Seoul Exhibitor Portal ▶ Go to Cafe Show Exhibitor Manual 2. Additional Application Submission (- September 30, 2026) Please make sure you submit all mandatory applications on the exhibitor portal.Exhibitor Profile, Additional Utilities, Exhibitor Badge, Invitation Tickets are mandatory for ALL EXHIBITORS.It is kindly requested to submit by the deadline as well as optional applications you need such as Cherry''s Choice, Parking Pass and Green Booth. ▶ Go to Cafe Show Seoul Exhibitor PortalExhibitor Login - Please contact the organizer office if you forget your login information. ▶ Go to Cafe Show Exhibitor Manual [MANDATORY] ▶ Deadline: ~ Sep. 30Exhibitor Profile (Signage Name) - All Mandatory : Official brand/product information to be posted on exhibitor list, floor plan, and show directoryAdditional Utilities - All Mandatory : Electricity, Water Supply, Internet, Phone, Compressed Air / Visitor Registration SystemWater Supply & Drainage Safety Contract - Water Supply MandatoryExhibitor Badge - All Mandatory : Exhibitor Entrance Badge to access the hallInvitation Ticket - All Mandatory : Email / Mobile invitationBooth Construction & Design - Space-only Mandatory [Optional - Promotion] ▶ Deadline: ~ Sep. 30Cherry''s Choice : New & Hot Product ShowcaseSponsorship Program : Additional Promotion Tools (extra cost)Additional Package [Optional - General] ▶ Deadline: ~ Sep. 30Parking Pass : Free parking pass request (Online registration required)Additional Utilities Location : Location request for utilities such as electricity, water supply and Internet (4 booths - 20 booths)Green BoothHeavy ItemsDangerous ItemsBonded ItemsPlease don''t hesitate to reach out for any further questions.Thank you. A Cup of the WorldCafe Show Seoul	2026.08.13	62
1	[Vol.1] 2026 Exhibitor Manual & Exhibitor Portal Dear Exhibitors,Warm greetings from the Cafe Show Seoul. As the summer heat continues around the world, we hope you are all staying safe, healthy, and energized.To help you thoroughly prepare for the upcoming show, we will be sending regular updates with key information via email.Cafe Show Seoul is fully committed to supporting you every step of the way so that your participation leads to meaningful business outcomes. 1. Exhibitor Manual We are pleased to share the online Exhibitor Manual, which includes essential information such as the construction and move-in schedule, booth and facility details, and required document submissions.To make it easy for you to access the guide anytime, anywhere, we are providing it as an online document. You can also use Notion’s search feature to quickly find the information you need. ▶ Go to Cafe Show Seoul Exhibitor Manual (click) 2. Additional Application Submission (- September 30, 2026) Please make sure you submit all mandatory applications on the exhibitor portal.Exhibitor Profile, Additional Utilities, Exhibitor Badge, Invitation Tickets are mandatory for ALL EXHIBITORS.It is kindly requested to submit by the deadline as well as optional applications you need such as Cherry''s Choice, Parking Pass and Green Booth. ▶ Go to Cafe Show Seoul Exhibitor PortalExhibitor Login - Please contact the organizer office if you forget your login information. [MANDATORY] ▶ Deadline: ~ Sep. 30 Exhibitor Profile (Signage Name) - All Mandatory : Official brand/product information to be posted on exhibitor list, floor plan, and show directory Additional Utilities - All Mandatory : Electricity, Water Supply, Internet, Phone, Compressed Air / Visitor Registration System Water Supply & Drainage Safety Contract - Water Supply Mandatory Exhibitor Badge - All Mandatory : Exhibitor Entrance Badge to access the hall Invitation Ticket - All Mandatory : Email / Mobile invitation Booth Construction & Design - Space-only Mandatory [Optional - Promotion] ▶ Deadline: ~ Sep. 30 Cherry''s Choice : New & Hot Product Showcase Sponsorship Program : Additional Promotion Tools (extra cost) Additional Package[Optional - General] ▶ Deadline: ~ Sep. 30 Parking Pass : Free parking pass request (Online registration required) Additional Utilities Location : Location request for utilities such as electricity, water supply and Internet (4 booths - 20 booths) Green Booth Heavy Items Dangerous Items Bonded Items Please don''t hesitate to reach out for any further questions.Thank you. A Cup of the WorldCafe Show Seoul	2026.08.07	89

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Title

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[Vol.4] Cherry''s Choice Application Dear Exhibitors, This year, Cafe Show Seoul embraces the theme “Hwal-jjak” (full bloom in Korean), celebrating the possibilities and meaningful moments that unfold through coffee. Cherry’s Choice is a special showcase that brings together exhibitors’ products and new ideas, highlighting products that are gaining attention today and emerging trends that will shape the future of the coffee industry. We hope your products will also bloom at Cafe Show Seoul this year. 🍒 What is Cherry’s Choice? Named after the coffee “cherry,” Cherry’s Choice is a curated showcase featuring a selection of products and services from Cafe Show Seoul exhibitors, highlighting the latest trends and products to watch in the coffee and café industry. This year, products will be selected in two categories — NEW and HOT — and showcased to buyers, industry professionals, and consumers visiting Cafe Show Seoul. Products selected for Cherry’s Choice will also be automatically nominated for the Cafe Show Excellence Award. 📌 2026 Cherry''s Choice Entry - Eligibility : Cafe Show Seoul 2026 exhibitors- Categories : Choose one — NEW or HOT- Entry Fee : Free of charge- Number of Entries : Maximum 1 category / 1 product per company- Submission Deadline : September 30 (Wed.)- How to Apply : Cafe Show Seoul Exhibitor Portal → [Optional Application] Cherry’s Choice- ScheduleExhibitor Submission (by Sep. 30) → Committee Review (Oct. 1–13) → Selected Products Announced (Oct. 14) → On-site Display (Nov. 11–14) ※ Check out 2025 Cherry''s Choice Products※ Check out 2025 Excellence Award Products Showcase the unique appeal and potential of your products to more buyers and consumers through Cherry’s Choice!We look forward to your interest and participation. Thank you. A CUP OF THE WORLDCafe Show Seoul

2026.09.09

[Vol.3] 2027 Booth Application is Now Open! Dear Exhibitors Greetings from Cafe Show Seoul! Cafe Show Seoul is where the world''s coffee industry and food & beverage culture come together.Every year, we have created new trends together with our exhibitors. The Cafe Show Seoul 2026 is to open on November 11. Thanks to the support of our exhibitors, preparations are proceeding smoothly.We are committed to making this exhibition a success worthy of your support. And that value will expand even further on a new stage in 2027. We are now opening exhibitor recruitment for next year''s Cafe Show Seoul The value of Cafe Show Seoul has always been proven through our exhibitors'' achievements. Meeting new business partners, promoting brands, and reading market trends — we have supported your business at every step. Meetings with major buyers, new business opportunities, and over 130,000 visitors — the achievements Cafe Show Seoul has built will continue on an even bigger stage in 2027. "See you in September 2027, at KINTEX" Due to the remodeling of the COEX, the 2027 Cafe Show Seoul will be held at KINTEX on an expanded scale.It is not only the venue and scale that will change. In 2027, Cafe Show Seoul will redefine the concept of an exhibition itself. The future direction of the coffee industry will come together in one place, on a stage that will unfold in ways never seen before.What opportunities this stage will bring to your brand — you will soon find out. With convenient loading dock and rigging infrastructure and an expanded exhibition space,exhibitors will have even greater possibilities to run their booths and showcase their brands. Beyond a change of location — an expansion of experienceThe Super Shift of Cafe Show Seoul 2027 begins. ▷ Event Overview· Title: The 27th Cafe Show Seoul· Schedule: September 22 (Wed) - 25 (Sat), 2027, 4 days· Venue: KINTEX Exhibition Center 1 ▷ Participation Fees· Space-only: USD 3,300· Shell Stand: USD 3,800 ▷ Early-Bird Discount (per booth)· 1st Sep 30, 2026 : - USD 264 (8%) ※ The earlier you apply, the greater the discount and priority in booth allocation.· 2nd Nov 30, 2026 : - USD 231 (7%)· 3rd Dec 31, 2026 : -USD 198 (6%) ▷ Re-participation Discount (per booth)· 2026 Exhibitor: - USD 99· Consecutive 5-year Participation : - USD 165 ▷ Booth Application OpenSeptember 1 (Tue), 2026 ▷ How to ApplyLogin as an exhibitor on Cafe Show website → Fill out「2027 Booth Application」 → Submit a signed copy via email ▷ Booth AllocationOfficial Sponsors → 4-20 Booths → 1-3 Booths※ Booth allocation order is decided according to total allocation points which include booth size, application submission, re-participation, and payment.※ Corner booth guarantee option (USD 1,000) is expected to be sold out shortly. ▷ Booth Application Linkhttps://eng.cafeshow.com/eng/exhibitor/exhi_regis_next.asp Cafe Show Seoul remains committed to providing our exhibitors with great experiences and results. If you have any questions, please feel free to contact the Secretariat at any time. Thank you. A CUP OF THE WORLDCafe Show Seoul

2026.09.01

[Vol.2] Floor Plan and Mandatory Application Dear Exhibitors,Greetings from Cafe Show Seoul. As we step closer to Seoul Cafe Show 2026, we would like to express our deepest gratitude for your dedication and efforts in preparing for this year''s event. We are pleased to share the 2026 Floor Plan along with guidelines for submitting the mandatory submissions. Please review your assigned booth number and location to prepare your booth plans accordingly. Additionally, to ensure smooth on-site operations, please make sure to submit all essential requirements—including Company Profile Directory, Exhibitor Badges, and Utility/Facility Applications—before the designated deadline. 1. Floor Plan The booth location has been assigned based on the「Cafe Show Seoul Booth Allocation Rules」which include booth size, registration timing and re-participation.Please refer to the attached floor plan booth allocation rules. This floor plan is for exhibitor-only. The final floor plan will be updated with the brand name you register on the [Mandatory Application - Exhibitor Profile].Please make sure you submit the brand name on the Exhibitor Portal [Mandatory Application - Exhibitor Profile].▶ Go to Cafe Show Seoul Exhibitor Portal ▶ Go to Cafe Show Exhibitor Manual 2. Additional Application Submission (- September 30, 2026) Please make sure you submit all mandatory applications on the exhibitor portal.Exhibitor Profile, Additional Utilities, Exhibitor Badge, Invitation Tickets are mandatory for ALL EXHIBITORS.It is kindly requested to submit by the deadline as well as optional applications you need such as Cherry''s Choice, Parking Pass and Green Booth. ▶ Go to Cafe Show Seoul Exhibitor PortalExhibitor Login - Please contact the organizer office if you forget your login information. ▶ Go to Cafe Show Exhibitor Manual [MANDATORY] ▶ Deadline: ~ Sep. 30Exhibitor Profile (Signage Name) - All Mandatory : Official brand/product information to be posted on exhibitor list, floor plan, and show directoryAdditional Utilities - All Mandatory : Electricity, Water Supply, Internet, Phone, Compressed Air / Visitor Registration SystemWater Supply & Drainage Safety Contract - Water Supply MandatoryExhibitor Badge - All Mandatory : Exhibitor Entrance Badge to access the hallInvitation Ticket - All Mandatory : Email / Mobile invitationBooth Construction & Design - Space-only Mandatory [Optional - Promotion] ▶ Deadline: ~ Sep. 30Cherry''s Choice : New & Hot Product ShowcaseSponsorship Program : Additional Promotion Tools (extra cost)Additional Package [Optional - General] ▶ Deadline: ~ Sep. 30Parking Pass : Free parking pass request (Online registration required)Additional Utilities Location : Location request for utilities such as electricity, water supply and Internet (4 booths - 20 booths)Green BoothHeavy ItemsDangerous ItemsBonded ItemsPlease don''t hesitate to reach out for any further questions.Thank you. A Cup of the WorldCafe Show Seoul

2026.08.13

[Vol.1] 2026 Exhibitor Manual & Exhibitor Portal Dear Exhibitors,Warm greetings from the Cafe Show Seoul. As the summer heat continues around the world, we hope you are all staying safe, healthy, and energized.To help you thoroughly prepare for the upcoming show, we will be sending regular updates with key information via email.Cafe Show Seoul is fully committed to supporting you every step of the way so that your participation leads to meaningful business outcomes. 1. Exhibitor Manual We are pleased to share the online Exhibitor Manual, which includes essential information such as the construction and move-in schedule, booth and facility details, and required document submissions.To make it easy for you to access the guide anytime, anywhere, we are providing it as an online document. You can also use Notion’s search feature to quickly find the information you need. ▶ Go to Cafe Show Seoul Exhibitor Manual (click) 2. Additional Application Submission (- September 30, 2026) Please make sure you submit all mandatory applications on the exhibitor portal.Exhibitor Profile, Additional Utilities, Exhibitor Badge, Invitation Tickets are mandatory for ALL EXHIBITORS.It is kindly requested to submit by the deadline as well as optional applications you need such as Cherry''s Choice, Parking Pass and Green Booth. ▶ Go to Cafe Show Seoul Exhibitor PortalExhibitor Login - Please contact the organizer office if you forget your login information. [MANDATORY] ▶ Deadline: ~ Sep. 30 Exhibitor Profile (Signage Name) - All Mandatory : Official brand/product information to be posted on exhibitor list, floor plan, and show directory Additional Utilities - All Mandatory : Electricity, Water Supply, Internet, Phone, Compressed Air / Visitor Registration System Water Supply & Drainage Safety Contract - Water Supply Mandatory Exhibitor Badge - All Mandatory : Exhibitor Entrance Badge to access the hall Invitation Ticket - All Mandatory : Email / Mobile invitation Booth Construction & Design - Space-only Mandatory [Optional - Promotion] ▶ Deadline: ~ Sep. 30 Cherry''s Choice : New & Hot Product Showcase Sponsorship Program : Additional Promotion Tools (extra cost) Additional Package[Optional - General] ▶ Deadline: ~ Sep. 30 Parking Pass : Free parking pass request (Online registration required) Additional Utilities Location : Location request for utilities such as electricity, water supply and Internet (4 booths - 20 booths) Green Booth Heavy Items Dangerous Items Bonded Items Please don''t hesitate to reach out for any further questions.Thank you. A Cup of the WorldCafe Show Seoul

2026.08.07