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14 [Vol.14] AI Business Translation Service Available  Dear exhibitor, Greetings from Cafe Show Seoul 🍁   Cafe Show Seoul supports AI Real-Time Translation & Interpretation Service, designed to help you communicate freely with buyers around the world and unlock greater business opportunities.   Beyond language barriers, we hope this service empowers your brand to share more stories  and connect with a wider global audience.   Please refer to the information below if you are interested.     [Flitto AI Business Interpretation/Translation Service] Cafe Show introduces AI-powered real-time interpretation service to support communication with global business partners. Please refer to the service information and user manual below for more details   📌 How to apply : Submit application form below (Google Form) 📌 Deadline : - October 27 (Mon), 2025, 3:00 PM 📌 Supporting language : 38 different languages including English, Chinese, Japanese  📌 How to use : Connect users to chat room via QR code to provide real-time translation 📌 On site application is not available as it requires prior setup   📌 Internet connection is required to access the service      - Service Fee : covered by Cafe Show Seoul      - Internet Fee : covered by Exhibitor 📕Request Flitto AI Translation Service (Google Form)📕Flitto Service Introduction📕User Manual   [How to Use Live Chat] Please refer to an image file attached. 📌 Please bring your own tablet PC or personal mobile devices for service.     Cafe Show Seoul will always put our best efforts to maximize your experience and business outcomes.   Please feel free to reach out for any further questions.   Thank you Cafe Show Seoul   2025.10.24 1
13 [Vol. 13] Email Invitation Guideline  Dear Exhibitors, Greetings from Cafe Show Seoul 🍁   We sincerely appreciate all participating companies  for your valuable support for Cafe Show Seoul. As the event is just around the corner-now just about a month away-we are pleased to share details on guideline for mobile invitation and the opening of the online exhibition hall.  [Email Invitation] The Email Invitation Platform for Cafe Show Seoul is now peon. Email invitations can be used in various ways such as inviting partner companies and acquaintances or for promotional purposes.   You can send invitations directly by logging into Exhibitor Portal. Please refer to ''Email Invitation Guide'' below for detailed instructions.   📌 Issuance Period : Until the end date of the exhibition (within the remaining quantity) 📌 The number of free invitations is limited based on the booth size. 📌 Invitation letters are distributed only to pre-applied exhibitors. 📌 Additional invitation letters can be purchased through Exhibitor Portal.    - One-day Pass (KRW 25,000) 10 tickets : KRW 250,000 → KRW 125,000 (50% discount)       * Availalbe for purchase in bundles of 10 📌 Invitations can be sent via KakaoTalk only. Printed (paper) invitations are not provided. 📌 Please note that selling invitation letters-either online or offline-is strictly prohibited. 📕 Email Invitation Letter Guide📕 Invitation Letter Sending Page  [Online Exhibitor List Open] Exhibitors Information for 2025 Cafe Show Seoul is now available. Information submitted via [Exhibitor Portal - Mandatory Application - Exhibitor Profile]  will be displayed.   Discover the diverse brands and products in advance  that will bring more excitement to 2025 Cafe Show Seoul! 📕2025 Cafe Show Seoul Online Exhibitor List📕2025 Floor Plan  ​Cafe Show Seoul will always put our best efforts to bring the best experience and meaningful outcomes to you. Please don''t hesitate to reach out to Cafe Show Seoul for any further questions. Thank youCafe Show Seoul  2025.10.20 7
12 [Vol. 12] 2025 Cherry''s Choice Announcement  Dear Exhibitors, Greetings from Cafe Show Seoul 🍁   Cherry’s Choice is a new product showcase that means the choice of coffee fruit, ‘Cherry’. In the showcase, you can meet innovative ‘New’ and ‘Hot’ products that will lead the next year’s industry. 30 New products and Hot products has been selected after a highly competitive selection process.   Selected produts will be promoted to buyers and customers via various channels and networks.   Cafe Show Seoul is committed to promoting the excellence of the selected products and brands. We will also make every effort to actively support participating companies in exploring new business opportunities and expanding their market reach.   Discover Cherry''s Choice NEW & HOT 2025 Cherry''s Choice Showcase Download Cherry''s Choice Logo   NEW Products    Booth No.Exhibitor NameSelected ProductA109KEUMKANG B&F CO.,LTDFRUIT.BA349, A425, A621HYUNGKUK F&BBARISTA SYRUPA361, A276CELLPLUSCACAO CHOCOLATE COATINGA651HUROMCE50B147HEY COLD BREWHEY COLD BREWB210SSANGGYEGOLD JUBILEEB235KPCCOFFEE SUBSTITUTE CHICORYB304UNI ANGELS CO., LTD.TZATZIKI & PITA CHIPSB328KAYA KOREACOWA COCONUT WATERB363THE PLANTEAT INC.EAT''S BETTER BROWNIE CHIP, BLACK STICKY RICE CHIP, MANGO CHIPB425SAMJOO T&BAHMADTEA EARL GREY DECAFFEINATEDB431GOURMET F&BRASPBERRY SWEETENED PUREES 1KG PONTHIERB437MACROCOM CO.,LTD.KIKKOMAN BARISTA SOYMILKB501ROYAL ORCHARD / HYETO INC.ALLMUTTER ONE SECOND ESPRESSO 16 BLOCK COFFEEB541PREPARA DELIONESHELBRU ULTIMATE BREWING SYSTEM(UBS)C207ANDREA PLUSFRISS LIME BASEC222XBREWLAB TECHNOLOGIES INC.EVERNITROC301TABELLAFELLOW STAGG EKG ELECTRIC KETTLE PRO 600mlC417, C521GSC INTERNATIONALA2 JERSEY MILKC512MILLENNIUMMERAKI ESPRESSO MACHINEC543BEZZERA KOREAEUREKA DISKO AUTOMATIC TAMPERC555PESADO 58.5PESADO HD HIGH DIFFUSION SHOWER SCREENC721NOOSHNOOSH ALMOND MILK BARISTA CONCENTRATED107HARIOKOREA CO., LTD.V60 DRIPPER NEOD241VIDASTECHDIFLUID AIRWAVED441MARISTEIGERMARI STEIGER HONEY & SYRUP DISPENSERD543REONAIAI ROSTING SOFTWARE, REON AI WITH CURSORL105AIT INNOTHE FOLD CUPL121IDEAS OCEAN CO., LTDLUAVE INSTANT COFFEEL305STUDIO TORIMTEAMUG    HOT Products  Booth No.Exhibitor NameSelected ProductA105DELIGHT GARDENCHOCO MARSHMALLOWA258SWEETCUPCHA LEAF DAMDA / EARL GREY SWEET, JEJU MATCHA,  JASMINE GREEN TEA, TAIWAN OOLONG, BLACK TEA SWEETA329, A413TAEHYANG CO.,LTDNATURETEA CHODANG CORN BASEA631MONKSUMONKSU LOW-CALORIE AND LOW-SUGAR MILK TEA LATTE STICKA717TEAZENAPPLE CIDER VINEGARA725KUVINGSPROFESSIONAL POWER BLENDERB202ORTEASMATCHA CEREMONIAL GRADEB243WE ARE ROOIBUSHBOY ROOIBOSB331WILFA KOREAWILFA SVART PERFORMANCE COFFEE MAKERB344RANGCOMPANYTEDDY CHOCOLATE CAKEB409HOLOHOLOHOLOHOLO ONE-TOUCH MILK TUMBLER & TRITAN BOTTLEB423GGORANGJI MACARONHEAL LOW BARB424FOS SOLUTIONZERO SUGAR BREADC208HOLLANDER CHOCOLATEDUTCHED CHOCOLATE SAUCEC213THE ALTERNATIVE DAIRY CO.THE ALTERNATIVE DAIRY Co.C228ZHUHAI LEIPAI TECHNOLOGY CO., LTD.MINI ESPRESSO COFFEE MACHINEC305MHW-3BOMBERF74 NAVIGATOR ELECTRIC COFFEE GRINDERC361, C441DOOREE TRADING CO., LTD.MAHLKONIG OMNIAD113COFFEEPLANTCOLOMBIA EL DIVISO AJI BOURBON NATURALD126NUCLEUS COFFEE TOOLS KOREALINK ROASTERD153NISHOT COLDBREWNISHOT COLDBREWD154ECONTTOPORTAWAVE NEEDLE DISTRIBUTORD225GAONLIVINGEXTREME LARGE CAPACITY TUMBLER 940mlD227SOFTPACK CO., LTD.COFFLIM FLAT BOTTOM BAG WITH POCKET ZIPPERD376SMILLSMINOS ANCHORL118DENLIFEDENLIFE COFFEE MACHINE CLEANERL304CHERICOCHERICOL310JIWOO CORPORAYION CO., LTD.UCC LARGO AUTHENTIC ROASTL326BRITABNP WATERSTATIONS111KAFFA INT CO., LTDJEJU SPRING SHINE TEA POWDER 5 TYPES      Cafe Show Seoul will always put our best efforts to maximize your experience and business outcomes.   Please reach out to Cafe Show Seoul for any further questions. Thank you   Cafe Show Seoul   2025.10.20 5
11 [Vol. 11] Business Matching Platform 「Cafe Show Mocha Port」 Dear Exhibitors,Greetings from Cafe Show Seoul 🍁 We provide various business programs to support your business outcomes.Here we introduce the business matching platform to expand your business,Cafe Show Mocha Port! [Cafe Show Mocha Port]Cafe Show Seoul operates 「Cafe Show Mocha Port」to support effective business networking between exhibitors and buyers.  Feel free to open up exhibitor/buyer information via Mocha Port,  Arrange/accept meetings to maximize your business outcomes even before the event.  In addition, based on information registered by exhibitors and buyers  - [Brand & Product Info] , [Interested Product Category],Mocha Port will recommend potential business partners accordingly.  ※ Your brand & product information registered on [Mandatory Application - Exhibitor Profile]   will be linked on the Mocha Port for business matching. Experience customized business matching on Cafe Show Mocha Port! 📕Access Mocha Port📕Mocha Port Manual  [Buyer Lounge (Business Meeting Room)] You can use this Buyer Lounge for a private meeting with buyers. Please refer to the information below.   📌 Location : Hall C - in front of C501 booth) 📌 Room Type : Meeting Room  📌 Provided : Table & Chair 📌 No reservation & no extra fee required   Cafe Show Seoul will always put our best efforts to maximize your experience and business outcomes.   Please reach out to Cafe Show Seoul for any further questions.   Thank you.  Cafe Show Seoul   2025.10.14 9
10 [Vol. 10] Coffee Alley Details Notice Dear Exhibitors,Greetings from Seoul Cafe Show. 🍁 In appreciation of your commitment in preparing for upcoming exhibition,Cafe Show Seoul will put our best efforts to provide the best business platform  where everyone can achieve meaningful resㅕts. Please review the detailed information according to the booth type applied.This notice is for Coffee Alley exhibitors.  📕Coffee Alley Details (27p)📕Floor Plan (Signage name not applied)📕CAD Drawing (for wall structure & supporting wall reference)📕Trench Drawing (for water supply & drainage reference)  [Coffee Alley Details] 1.     Provisions Category  Details  Basic Wooden Walls  Wooden Walls: Thickness 80mm x Height 2,440mm (Excluding the top triangular roof area)   Color : White  Exhibitor Design part : Back - Width 3,000mm x Height 2,440mm                       Side – Length 2,000mm x Height 2,440mm  Pytex (Carpet)  Floor Area : Width 3000mm x Length 2000m per booth  Color : Gray  Electricity  Single-phase 220V Daytime Electricity (1 kW per booth)  Electrical Outlets (2 per booth)  ※ Basic provision of 1 kW (per booth), separate application required for additional power  Lighting  50W Arm Spotlights (2 per booth)  Water Supply/ Air compression  Apply on the exhibitor portal if necessary  Signage  *Original logo file must be submitted via exhibitor portal    Mandatory Application - [Exhibitor Profile]  Info desk + Chairs  1 Desk: Width 1,000mm x Length 600mm x Height 750mm  1 Folding Chair: Width 460mm x Length 420mm x Height 770mm    2.     Wall Location📌Corner booth will be installed with the ㄱ/ㄴ shape in open formation.📌Additional structure may be installed for safe wall support.📌Please check the floor plan (Coffee Alley Wall Position) for the detailed locations of the walls. 📕CAD Drawing (for wall structure & supporting wall reference)📕Trench Drawing (for water supply & drainage reference) 3.     Wooden Wall Utilizations📌Installing picture frame or attaching printed material/sheet are possible.      However, all installations must be removed when dismantling the booth without      damaging the original structure. (Extra cost will be charged when the wall is damaged) Category  O/X  Details  Hanging Picture  /Frame  O  Steel screw nails, Wooden screw nails, Wires, Hand-staples, stapler  X  Electric power drill that causes a diameter over 1cm staples that uses compressed air  Attaching Printed Material  O  Acrylic double-sided tape, Box tape(transparent), masking tape  X  Double-sided tape, foam double-sided tape with sponge, Box tape(green), Sticker including glue  Attaching Sheet Paper  O  PVC CAL  X  Adhesive sheet paper   📌  Coffee Alley Additional Option Inquiry & Apply (~Oct 22nd Deadline)      - Construction Company : WISDOM (+82 2-2065-1174 / wisdom@e-wisdom.co.kr)  📕Coffee Alley Additional Option Application Guideline   [Concurrent Event - World Coffee Leaders Forum (WCLF)] A leading knowledge platform for the Asian coffee and F&B industries,Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! 📕 WCLF Collaboration Proposal  Cafe Show Seoul will always put our best effortsto bring the best experience and meaningful outcomes for you.  Thank you.Cafe Show Seoul 2025.10.14 6
9 [Vol 9.] Space Only Details Notification Dear Exhibitors,Greetings from Seoul Cafe Show. 🍁 In appreciation of your commitment in preparing for upcoming exhibition, Cafe Show Seoul will put our best efforts to provide the best business platformwhere everyone can achieve meaningful results.  Please review the detailed information according to the booth type applied.This notice is for Space Only exhibitors. 📕Space Only Details (20p)📕Floor Plan (signage name not applied)📕CAD Drawing📕Trench Drawing (for water supply & drainage reference)  [Space Only Provision]📌 Floor Surface (Raw Space Only) [Space Only Mandatory Checklist]1. Booth Construction Company Selection📌 Booth constructions can only work through COEX designated partner companies. 📌 Self-construction by exhibitors is strictly prohibited.     (Display of products and furniture only is not permitted)  📕View COEX Official Contractor List   2. Space Only Booth Layout and Construction Application2-1) Space Only Exhibitor :  📌 Exhibitor Portal - Mandatory Application - Space Only Booth Construction & Design 📌 Mandatory submission by October 15th (※Failure to submit may cause disadvantages) 📌 Mandatory Application       - Space Only Booth Layout (Floor Plan, Elevation, Bird''s Eye View)         - Construction Company & Constructor List 📌 Optional Application (Suggested)       - Sustainability related data          (Total usage and reuse rate of materials, graphics, signage, light, etc.)   2-2) Designated Booth Construction Company : Report to COEX separately 📌 Please refer to CAD Drawing and Trench Drawing for detailed booth construction plan. 📕CAD Drawing📕Trench Drawing (for water supply & drainage reference)  [Caution] 3-1) Installation of Booth Structures 📌 Construction of all Space Only booths is only allowed through       official contractors designated by COEX. 📌 All exhibition materials and booth structures must comply with the fire regulations,      building safety standards, and COEX exhibition regulations.   3-2) Booth Structure Height Limitation 📌 The height limitation varies based on the booth location, each at 4m, 4.5m, or 5m. 📌 Please refer to the floor plan to confirm the maximum height       based on the booth location.   3-3) Closed Booth Structure Not Allowed 📌 Space Only booths with 6 booths or more cannot be constructed in a       closed-type configuration where more than 2/3 of the horizontal wall (B) is obstructed. 📌 It is recommended to construct at least 1/3 of the wall (device) in an open configuration,       promoting a safe and open flow to encourage the influx of visitors. 3-4) Electricity Installation 📌 Electricity for space-only booths must be installed by official contractors designated by COEX. 📌 Upon electricity request to the organizer, only MCB is installed and connecting the cables shall be done by each exhibitor in coordination of the official contractors.   3-5) Damage on COEX Facility is Prohibited 📌 Exhibitors cannot drive nails or staples into COEX facilities (ceiling, walls, and columns)       to install decorations, signage boards, etc.       Drilling holes or conducting paintwork within the building is also prohibited.   [Concurrent Event - World Coffee Leaders Forum (WCLF)] A leading knowledge platform for the Asian coffee and F&B industries,Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! 📕 WCLF Collaboration Proposal Cafe Show Seoul will always put our best effortsto bring the best experience and meaningful outcomes for you.  Thank you.Cafe Show Seoul   2025.10.14 4
8 [Vol 8.] Shell Stand Detail Notification Dear Exhibitors,Greetings from Seoul Cafe Show. 🍁   In appreciation of your commitment in preparing for upcoming exhibition, Cafe Show Seoul will put our best efforts to provide the best business platform  where everyone can achieve meaningful results.   Please review the detailed information according to the booth type applied. This notice is for Shell Stand exhibitors.  ※ All exhibitors must check the location of the art wall (wall structure & supporting wall)  through the provided CAD drawings.   📕Shell Stand Details (22p) 📕Floor Plan (signage not applied) 📕CAD Drawing (for wall structure & supporting wall reference) 📕Trench Drawing(for water supply & drainage reference)    [Shell Stand Details]  1. ProvisionsItem Details Wooden Walls Thickness 80mm * Height 3,040mm (Inner diameter 2,960mm) Wall color: White Pytex (Carpet) Floor : Width 3,000mm x Height 3000m (per booth) Color : Gray  Electricity Single phased 220V daytime electricity (1KW per booth) Outlet *2 per booth ※Additional electricity besides 1KW should be applied through Exhibitor Portal Lighting 50W LED Arm Spot (3ea per booth) Length 1,000mm Fascia Board Panel (Korean/English) Information Desk + Foldable Chair Information Desk (1ea) :  1,000mm(W) x 600mm(L) x 750mm(H)  Chair (1ea) : 460mm(W) x 420mm(L) x 770mm(H)  ※ One provided per exhibitor regardless of the size of the booth  2. Wall Location📌Corner booth will be installed with the ㄱ/ㄴ shape in open formation.📌Additional structure may be installed for safe wall support.📌Please check the floor plan (Shell Stand Wall Position) for the detailed locations of the walls. 📕CAD Drawing (for wall structure & supporting wall reference)📕Trench Drawing(for water supply & drainage reference) 3. Wooden Wall Utilization 📌Installing picture frame or attaching printed material/sheet are possible.However, all installations must be removed when dismantling the booth without damaging the original structure.(Extra cost will be charged when the wall is damaged)  Category Availability Details Hanging Picture /Frame O Steel screw nails, Wooden screw nails, Wires, Hand-staples, stapler  X Electric power drill that causes a diameter over 1cm staples that uses compressed air Attaching Printed Material O Acrylic double-sided tape, Box tape(transparent), masking tape X Double-sided tape, foam double-sided tape with sponge, Box tape(green), Sticker including glue Attaching Sheet Paper O PVC CAL X Adhesive sheet paper      [Shell Stand Additional Option (with additional cost)]Category Unit Price (KRW)  (VAT EXCLUDED) Additional Wall Width 560mm Thickness 80mm  Height 3,040mm 97,000 Width 1,000mm 130,000 Storage Door Width 1,220mm (Storage door) 242,000 Ceiling Structure Width 1,000mm  Thickness 25mm  Height 300mm 40,000 Wall Color Painting Width 1,220mm * Height 3,040mm 61,000 Shelf Width 1200mm * Length 300mm *Thickness 40mm 61,000 Width 500mm * Length 200mm *Thickness 30mm 37,000 Wall Printing PVC CAL Width 3,000mm * Height 3,040mm 545,000 Banner Width 3,000mm * Height 3,040mm 363,000 Logo Sheet Cutting Width 1,200mm * Height 400mm 146,000 Lighting 50watt (ea) 50W Arm Spot (Length 1,000mm)  61,000 Furniture Info Desk (ea) Width 1,000mm * Length 600mm * Height 750mm 37,000 Wooden Table (ea) Width 1,000 * Length 600 * Height 1,000mm 60,000 Foldable Chair (ea) Width 460mm x Length 420mm x Height 770mm  13,000  📌 Shell Stand Additional Option Inquiry & Apply (~Oct 22nd Deadline) Construction Company : WISDOM (+82 2-2065-1174 / wisdom@e-wisdom.co.kr)📕 Shell Stand Additional Option Application Guideline  [Concurrent Event - World Coffee Leaders Forum (WCLF)] A leading knowledge platform for the Asian coffee and F&B industries,Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! 📕 WCLF Collaboration Proposal   Cafe Show Seoul will always put our best effortsto bring the best experience and meaningful outcomes for you.  Thank you.Cafe Show Seoul  2025.10.14 6
7 [Vol 7.] Deadline for Submission of Applications (~Sep 30) & Extension of Additional Utilities  Dear Exhibitors, Greetings from Cafe Show Seoul. 🍁   The deadline for application submission is just around the corner. We sincerely thank all participating companies for your hard work in preparing for the exhibition despite busy schedules.   If you have not yet completed your application, please be sure to submit it as soon as possible!    📣 Online Applications Deadline(~Sep 30)   The submission deadline for exhibition preparation applications is September 30 (Tuesday). The Exhibitor Profile, Exhibitor Badge, Invitations are mandatory applications that must be submitted by all participants. Please submit them online with the necessary optional applications such as Parking Pass   ※ The submission deadline for Additional Utilities, Space-only Booth Construction & Design, Additional Utilities Location Request  has been extend until October 15. Please refer to the notice below for details  - Final Deadline : ~ Sep 30(Tue) - No further extension - How to Apply : Cafe Show Exhibitor portal > [Mandatory/Optional] Applications   📌[Mandatory 1] Exhibitor Profile : If not submitted, the company name for external purposes(floor plan) will be displayed based on the participation contract. 📌[Mandatory 2] Application Utilities : As this exhibition requires a large number of electricity and water & drainage applications,submissions may not be accepted after the general deadline. 1kw Electricity will be provided per 1 Shell stand booth. 📌[Mandatory 4] Exhibitor Badge : If not submitted, the person in charge’s name will not be printed on the badge. 📌[Mandatory 5] Invitations, [Optional-General 4] Parking Pass : You must apply for the required quantity in order to receive them.   ⏰ Final Extension of Application Submission Deadline(~Oct 15)  In response to numerous requests, the submission deadline for certain documents has been finally extended until October 15 (Wed). As the exhibition is approaching right after holiday, please make sure to complete your submission within the extended deadline.   📌 [Mandatory 6] Space-only Booth Construction & Design 📌 [Optional - General 5] Additional Utilities Location Request - Final Deadline : Sep 30 → Oct 15(Wed) No further extension - How to apply : Cafe Show Exhibitor portal > [Mandatory/Optional] Applications   📌 [Mandatory 2] Additional Utilities - Extended General Deadline : Sep 30 → ~Oct 15(Wed) (Standard rates apply) - Special Submission : Oct 27 ~ 31 (Surcharged rates apply)           Daytime Electricity 1kw(100→130USD), Water Supply & Drainage and Internet(300→350USD)              *For details, please refer to p.35 of the Exhibitor Manual.   ※ Please note that if application volume during the general deadline is too high,   additional requests in the special submission may not be accepted. - How to apply : Cafe Show Exhibitor portal > [Mandatory/Optional] Applications   👉 Online Applications Submission (Click Here)  Exhibitor Manual  Floor Plan   🎤 Concurrent Event - World Coffee Leaders Forum (WCLF)   A leading knowledge platform for the Asian coffee and F&B industries, Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum!   WCLF Collaboration Proposal    Cafe Show Seoul will always put our best efforts to bring the best experience and meaningful outcomes for you.   Thank you. Cafe Show Seoul     2025.10.02 9
6 [Vol 6.] Additional Marketing Programs - Directory & XPACE Media Advertisement  Greetings from Cafe Show Seoul 🌿   We are operating various marketing programs to maximize your promotional effects for your brands.   Promote your brands via powerful promotional channels such as Cafe Show Directory & XPACE Media Advertisement!     🗞️ Directory Ad (In-kind Sponsorship)  The Cafe Show Seoul Directory is the official guidebook distributed to visitors on-site. It contains key information about Cafe Show Seoul, including an introduction to the exhibition, the exhibitor list, and the booth layout map.   The directory is also distributed to major buyers and media, and is available year-round as a digital book that can be accessed anytime, 365 days a year.   2024 Cafe Show Directory  Directory Advertisement is also available with in-kind sponsorship of your products. Sponsored products will be distributed to the key stakeholders below.   📌 Key Buyer : Hotel/Restaurant/Cafe Purchasing Manager, Distributors, Department Store,                   Online Commerce Platform 📌 VIP, Media, Associations, Influencers, etc.   - Program : Directory Advertisement - Fee : USD 1,500 or products with equivalent value - Deadline : ~Sep 30th (Tue), First 20 exhibitors - How to Apply : Fill out the application form and submit via email (tab 4 - Directory) - Ad Size : 170 x 240 mm (bleeding) / print size 176 x 246 mm  Cafe Show Marketing Program Book  Sponsorship & Directory Ad Application Form​   📺 COEX Digital Media XPACE   Digital Media Xpace at COEX Lobby is a prime spot exposed not only to Cafe Show Seoul visitors, but also to all visitors to COEX. It is an advertising space frequently utilized by leading luxury brands, and we are pleased to offer this opportunity exclusively to Cafe Show exhibitors. Maximize the promotion of your brand and products through this premium exposure.   - Location : Cafe Show Seoul Hall A/C Entrance Lobby, Hall B Lobby, etc. - Period : 1 week (Nov. 16-22, 2025) 15sec / 1 spot, exposed 100+ per day - Deadline : ~Sep 30 (Tue) - How to Apply : Fill out the application form and submit via email (tab 2 ''Single Sponsorship) - Fee : Detailed information on the program book       📌 Edge Column : $4,000       📌 Big Bridge : $3,000       📌 Big Bridge + Edge Column : $5,000       📌 Bridge + Floor : $3,000  Cafe Show Marketing Program Book Sponsorship & Directory Ad Application Form​   ✨ Seminar Room Rental  We are pleased to offer an exclusive, private seminar room where exhibitors can focus on business. The space can be utilized in various ways, including seminars, cupping sessions, or as a relaxing lounge.   - Package : Seminar Room Rental, A/V Equipment, Desk & Chair - Location : COEX 3F Conference Hall (Across Hall C) - Purpose : Private Seminar, Cupping Session, VIP Lounge, Press Conference, Meeting Lounge, Break Lounge, Storage, etc. - Fee : $3,000/9 hours (9h~18h), $2,000/4 hours (9h~13h or 14h~18h) - Deadline : ~Sep 30th (Tue) - How to Apply : Fill out the application form and submit via email (tab 2 ''Single Sponsorship)   Cafe Show Marketing Program Book Sponsorship & Directory Ad Application Form    🎤 Concurrent Event - World Coffee Leaders Forum (WCLF)   A leading knowledge platform for the Asian coffee and F&B industries, Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum!   WCLF Collaboration Proposal   We also suggest more various additional marketing programs. Please refer to the Cafe Show marketing program book for more detailed information about promotions on Cafe Show online channel (Homepage, SNS) and event banner as well as additional entrance badge/invitation/parking ticket application.   Cafe Show Seoul will always put our best efforts to bring the best experience and meaningful outcomes for you.    Thank you. Cafe Show Seoul   2025.10.02 7
5 [Vol 5.] 14th World Coffee Leaders Forum – Exhibitor Exclusive 30% Discount & Collaboration Opportunities  Dear exhibitors,   We appreciate your continued partnership and wish you success in preparing for the exhibition. We are pleased to share the exclusive benefits and collaboration opportunities of the World Coffee Leaders Forum (WCLF), prepared only for our exhibitors.   Take this chance to enjoy staff education, customer invitations, and global networking all in one experience.     🎟 Exhibitor Exclusive – 30% Discount on Master Blend Pass The Master Blend Pass is an all-in-one ticket including 4-day access to the Cafe Show Seoul and unlimited entry to all major WCLF sessions. It can be used for staff training or customer invitations, and Plenary Session attendees will receive certificates upon request.   📌 Major WCLF sessions included - Plenary Session – Insights on industry, branding, and gastronomy from global leaders- Professional Session – Advanced lectures and consulting for professionals- Origin Adventure – Cupping and experience programs with origin producers- Champion Session – Live demonstrations by world champions with signature coffee experiences  ※ SCA education programs require separate paid registration.   - Regular price 120,000 KRW → 86,000 KRW (30% discount)- Application period: September 19 – October 31 (Tue)- One representative may register on behalf of attendees payment and attendee information will be guided via email.  👉 Exhibitor-only Registration   🌍 About the World Coffee Leaders Forum (WCLF) 📅 Dates: November 19 (Wed) – November 22 (Sat), 2025 📍 Venue: COEX, Seoul – Conference Rooms   Held alongside the Cafe Show Seoul, WCLF is Asia’s largest coffee professional conference, officially sponsored by the International Coffee Organization (ICO) under the UN and designated as a K-CONVENTION event by the Ministry of Culture, Sports and Tourism.   This year’s theme, “The Architects of Gastronomic Experience”, expands beyond coffee into branding, design, and gastronomy, offering fresh insights through diverse sessions.     ✨ Key Speakers – First Lineup We are excited to announce our first lineup of global leaders. (More speakers coming soon!)   Check Speaker Lineup   🤝 Collaboration Opportunities   Now in its 14th year, WCLF has become a leading knowledge platform for the Asian coffee and F&B industries. Exhibitor brands will gain direct exposure to industry experts, global buyers, and coffee enthusiasts, strengthening recognition and trust.   Recommended collaboration options:  - Program Book & Stage Logo Exposure – Continuous visibility during the event- Audience, VIP & Speaker Gift Provision – Direct engagement with key audiences- Plenary Session Coffee Break Sponsorship – Showcase your brand during breaks with global leaders    Download Collaboration Proposal   Together with our exhibitors, the Seoul Cafe Show and WCLF a truly global stage. We look forward to your participation and partnership this year.   Contact: World Coffee Leaders Forum Organizing Committee  - Adele Lee, PM / +82-2-6000-6707 / adele@exporum.com- Danial Kim, PM / +82-2-6000-6683 / woo0627@exporum.com      Warm regards, Cafe Show Seoul     2025.10.02 8