Dear exhibitors,

 

We appreciate your continued partnership and wish you success in preparing for the exhibition.

We are pleased to share the exclusive benefits and collaboration opportunities of the World Coffee Leaders Forum (WCLF), prepared only for our exhibitors.

 

Take this chance to enjoy staff education, customer invitations, and global networking all in one experience.

 

 

🎟 Exhibitor Exclusive – 30% Discount on Master Blend Pass

The Master Blend Pass is an all-in-one ticket including 4-day access to the Cafe Show Seoul and unlimited entry to all major WCLF sessions.

It can be used for staff training or customer invitations, and Plenary Session attendees will receive certificates upon request.

 

📌 Major WCLF sessions included

- Plenary Session – Insights on industry, branding, and gastronomy from global leaders

- Professional Session – Advanced lectures and consulting for professionals

- Origin Adventure – Cupping and experience programs with origin producers

- Champion Session – Live demonstrations by world champions with signature coffee experiences

 

※ SCA education programs require separate paid registration.

 

- Regular price 120,000 KRW → 86,000 KRW (30% discount)

- Application period: September 19 – October 31 (Tue)

- One representative may register on behalf of attendees payment and attendee information will be guided via email.

 

👉 Exhibitor-only Registration

 

 

🌍 About the World Coffee Leaders Forum (WCLF)

📅 Dates: November 19 (Wed) – November 22 (Sat), 2025

📍 Venue: COEX, Seoul – Conference Rooms

 

Held alongside the Cafe Show Seoul, WCLF is Asia’s largest coffee professional conference, officially sponsored by the International Coffee Organization (ICO) under the UN and designated as a K-CONVENTION event by the Ministry of Culture, Sports and Tourism.

 

This year’s theme, “The Architects of Gastronomic Experience”, expands beyond coffee into branding, design, and gastronomy, offering fresh insights through diverse sessions.

 

 

✨ Key Speakers – First Lineup

We are excited to announce our first lineup of global leaders.

(More speakers coming soon!)

 

Check Speaker Lineup

 

 

🤝 Collaboration Opportunities

 

Now in its 14th year, WCLF has become a leading knowledge platform for the Asian coffee and F&B industries.

Exhibitor brands will gain direct exposure to industry experts, global buyers, and coffee enthusiasts, strengthening recognition and trust.

 

Recommended collaboration options:

 

- Program Book & Stage Logo Exposure – Continuous visibility during the event

- Audience, VIP & Speaker Gift Provision – Direct engagement with key audiences

- Plenary Session Coffee Break Sponsorship – Showcase your brand during breaks with global leaders

 

 

Download Collaboration Proposal

 

 

Together with our exhibitors, the Seoul Cafe Show and WCLF a truly global stage.

We look forward to your participation and partnership this year.

 

Contact: World Coffee Leaders Forum Organizing Committee

 

- Adele Lee, PM / +82-2-6000-6707 / adele@exporum.com

- Danial Kim, PM / +82-2-6000-6683 / woo0627@exporum.com

 

 

 

Warm regards,

Cafe Show Seoul