RISE COFFEE began in 2016 not as a business plan, but as a small home roasting setup and a belief that coffee in Thailand could go further than most people had tasted. We moved beyond buying green coffee off a shelf and built direct relationships with Thai farmers and processors, working season after season to understand how coffee is grown and cared for long before it reaches a roaster. Today that network spans more than 10 farms across Thailand. In 2021 we opened our Ploenchit flagship alongside RISE LAB, our in-house roastery, where every batch is cupped and refined so the work at origin can be tasted in the cup. But RISE was never meant to be just a cafe. We are a network of passionate people working to make a progressive difference in Thai coffee, from farm sourcing and roasting to consulting, retail and the cafe itself. What we learn from farmers shapes how we roast, how we roast shapes how we train, and how we train shapes what you taste across the counter.