Media Center Notice

[Cafe Show China 2014] Grand opening of Cafe Show China Begins!

date : 2016.08.26

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The 2nd edition of China Int&rsquol Cafe Show 2014 (Cafe Show China) will be open from Nov. 8-10 at CIEC, Beijing, China. Co-organized by EXPORUM and China International Exhibition Center (CIEC), Cafe Show China is renowned for being derived from Seoul Int&rsquol Cafe Show, which is the largest international networking platform for global F&B business that generates creative economic value and competitiveness in Asia each year.

With the theme, &lsquoDiscover the World&rsquo, the goal of Cafe Show China is to develop F&B market in China, which is the largest potential market in the world, and to lead the café culture and trend of China. What mostly draws attention about this exhibition is the fact that Cafe Show China is currently the largest café industry dedicated exhibition in Beijing, and that it functions as a bridge between the Korean and Chinese coffee industry and culture. Cafe Show China provides an appropriate platform, not only for the promotion of brands and high quality products of the major exhibitors but also for the welfare of F&B business. Not just coffee, tea, bakery and ice-cream, consumers will be able to meet exhibitors related to café interior, franchise, business start-up consulting company and café industry related technology as well.

During the first edition of Cafe Show China last year, there were only 80 exhibitors from 11 countries that have occupied 160 booths. This year, however, the statistics have increased to 120 exhibitors from 15 countries occupying 300 booths. This year, the Korean pavilion consists of 26 exhibitors occupying 70 booths, along with other international exhibitors from Ethiopia, India, Malaysia, Poland and the United States.

With the idea of collaborating café industrial business with culture, which is called &lsquoCulturenomics&rsquo, variety of concurrent events will be held to provide joy, education, efficient business information for general public, prep entrepreneurs and industry related personnel. Barista Championship (organized by Western Coffee), SCAE Barista Level Test 1, &lsquoI Love Coffee&rsquo (coffee training station organized by Caffee Bene and KOTRA) will be held to educate young generations and to encourage employment.

EXPORUM KOREA, the first exhibition organizer in Korea to host exhibitions overseas, anticipates that Cafe Show China will become a top promotion/marketing platform for Korean exhibitors that seek for more business opportunities in China market. Also, it is expected that Cafe Show China will spread the advanced Korean coffee culture in China in the short run.