Seoul International Cafe Show - Asia's No.1 Coffee Event

Important Notice

[All : 17ea]

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No.	Title	Date	View
7	[Vol 7.] Deadline for Submission of Applications (~Sep 30) & Extension of Additional Utilities Dear Exhibitors, Greetings from Cafe Show Seoul. 🍁 The deadline for application submission is just around the corner. We sincerely thank all participating companies for your hard work in preparing for the exhibition despite busy schedules. If you have not yet completed your application, please be sure to submit it as soon as possible! 📣 Online Applications Deadline(~Sep 30) The submission deadline for exhibition preparation applications is September 30 (Tuesday). The Exhibitor Profile, Exhibitor Badge, Invitations are mandatory applications that must be submitted by all participants. Please submit them online with the necessary optional applications such as Parking Pass ※ The submission deadline for Additional Utilities, Space-only Booth Construction & Design, Additional Utilities Location Request has been extend until October 15. Please refer to the notice below for details - Final Deadline : ~ Sep 30(Tue) - No further extension - How to Apply : Cafe Show Exhibitor portal > [Mandatory/Optional] Applications 📌[Mandatory 1] Exhibitor Profile : If not submitted, the company name for external purposes(floor plan) will be displayed based on the participation contract. 📌[Mandatory 2] Application Utilities : As this exhibition requires a large number of electricity and water & drainage applications,submissions may not be accepted after the general deadline. 1kw Electricity will be provided per 1 Shell stand booth. 📌[Mandatory 4] Exhibitor Badge : If not submitted, the person in charge’s name will not be printed on the badge. 📌[Mandatory 5] Invitations, [Optional-General 4] Parking Pass : You must apply for the required quantity in order to receive them. ⏰ Final Extension of Application Submission Deadline(~Oct 15) In response to numerous requests, the submission deadline for certain documents has been finally extended until October 15 (Wed). As the exhibition is approaching right after holiday, please make sure to complete your submission within the extended deadline. 📌 [Mandatory 6] Space-only Booth Construction & Design 📌 [Optional - General 5] Additional Utilities Location Request - Final Deadline : Sep 30 → Oct 15(Wed) No further extension - How to apply : Cafe Show Exhibitor portal > [Mandatory/Optional] Applications 📌 [Mandatory 2] Additional Utilities - Extended General Deadline : Sep 30 → ~Oct 15(Wed) (Standard rates apply) - Special Submission : Oct 27 ~ 31 (Surcharged rates apply) Daytime Electricity 1kw(100→130USD), Water Supply & Drainage and Internet(300→350USD) *For details, please refer to p.35 of the Exhibitor Manual. ※ Please note that if application volume during the general deadline is too high, additional requests in the special submission may not be accepted. - How to apply : Cafe Show Exhibitor portal > [Mandatory/Optional] Applications 👉 Online Applications Submission (Click Here) Exhibitor Manual Floor Plan 🎤 Concurrent Event - World Coffee Leaders Forum (WCLF) A leading knowledge platform for the Asian coffee and F&B industries, Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! WCLF Collaboration Proposal Cafe Show Seoul will always put our best efforts to bring the best experience and meaningful outcomes for you. Thank you. Cafe Show Seoul	2025.10.02	79
6	[Vol 6.] Additional Marketing Programs - Directory & XPACE Media Advertisement Greetings from Cafe Show Seoul 🌿 We are operating various marketing programs to maximize your promotional effects for your brands. Promote your brands via powerful promotional channels such as Cafe Show Directory & XPACE Media Advertisement! 🗞️ Directory Ad (In-kind Sponsorship) The Cafe Show Seoul Directory is the official guidebook distributed to visitors on-site. It contains key information about Cafe Show Seoul, including an introduction to the exhibition, the exhibitor list, and the booth layout map. The directory is also distributed to major buyers and media, and is available year-round as a digital book that can be accessed anytime, 365 days a year. 2024 Cafe Show Directory Directory Advertisement is also available with in-kind sponsorship of your products. Sponsored products will be distributed to the key stakeholders below. 📌 Key Buyer : Hotel/Restaurant/Cafe Purchasing Manager, Distributors, Department Store, Online Commerce Platform 📌 VIP, Media, Associations, Influencers, etc. - Program : Directory Advertisement - Fee : USD 1,500 or products with equivalent value - Deadline : ~Sep 30th (Tue), First 20 exhibitors - How to Apply : Fill out the application form and submit via email (tab 4 - Directory) - Ad Size : 170 x 240 mm (bleeding) / print size 176 x 246 mm Cafe Show Marketing Program Book Sponsorship & Directory Ad Application Form 📺 COEX Digital Media XPACE Digital Media Xpace at COEX Lobby is a prime spot exposed not only to Cafe Show Seoul visitors, but also to all visitors to COEX. It is an advertising space frequently utilized by leading luxury brands, and we are pleased to offer this opportunity exclusively to Cafe Show exhibitors. Maximize the promotion of your brand and products through this premium exposure. - Location : Cafe Show Seoul Hall A/C Entrance Lobby, Hall B Lobby, etc. - Period : 1 week (Nov. 16-22, 2025) 15sec / 1 spot, exposed 100+ per day - Deadline : ~Sep 30 (Tue) - How to Apply : Fill out the application form and submit via email (tab 2 ''Single Sponsorship) - Fee : Detailed information on the program book 📌 Edge Column : $4,000 📌 Big Bridge : $3,000 📌 Big Bridge + Edge Column : $5,000 📌 Bridge + Floor : $3,000 Cafe Show Marketing Program Book Sponsorship & Directory Ad Application Form ✨ Seminar Room Rental We are pleased to offer an exclusive, private seminar room where exhibitors can focus on business. The space can be utilized in various ways, including seminars, cupping sessions, or as a relaxing lounge. - Package : Seminar Room Rental, A/V Equipment, Desk & Chair - Location : COEX 3F Conference Hall (Across Hall C) - Purpose : Private Seminar, Cupping Session, VIP Lounge, Press Conference, Meeting Lounge, Break Lounge, Storage, etc. - Fee : $3,000/9 hours (9h~18h), $2,000/4 hours (9h~13h or 14h~18h) - Deadline : ~Sep 30th (Tue) - How to Apply : Fill out the application form and submit via email (tab 2 ''Single Sponsorship) Cafe Show Marketing Program Book Sponsorship & Directory Ad Application Form 🎤 Concurrent Event - World Coffee Leaders Forum (WCLF) A leading knowledge platform for the Asian coffee and F&B industries, Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! WCLF Collaboration Proposal We also suggest more various additional marketing programs. Please refer to the Cafe Show marketing program book for more detailed information about promotions on Cafe Show online channel (Homepage, SNS) and event banner as well as additional entrance badge/invitation/parking ticket application. Cafe Show Seoul will always put our best efforts to bring the best experience and meaningful outcomes for you. Thank you. Cafe Show Seoul	2025.10.02	75
5	[Vol 5.] 14th World Coffee Leaders Forum – Exhibitor Exclusive 30% Discount & Collaboration Opportunities Dear exhibitors, We appreciate your continued partnership and wish you success in preparing for the exhibition. We are pleased to share the exclusive benefits and collaboration opportunities of the World Coffee Leaders Forum (WCLF), prepared only for our exhibitors. Take this chance to enjoy staff education, customer invitations, and global networking all in one experience. 🎟 Exhibitor Exclusive – 30% Discount on Master Blend Pass The Master Blend Pass is an all-in-one ticket including 4-day access to the Cafe Show Seoul and unlimited entry to all major WCLF sessions. It can be used for staff training or customer invitations, and Plenary Session attendees will receive certificates upon request. 📌 Major WCLF sessions included - Plenary Session – Insights on industry, branding, and gastronomy from global leaders- Professional Session – Advanced lectures and consulting for professionals- Origin Adventure – Cupping and experience programs with origin producers- Champion Session – Live demonstrations by world champions with signature coffee experiences ※ SCA education programs require separate paid registration. - Regular price 120,000 KRW → 86,000 KRW (30% discount)- Application period: September 19 – October 31 (Tue)- One representative may register on behalf of attendees payment and attendee information will be guided via email. 👉 Exhibitor-only Registration 🌍 About the World Coffee Leaders Forum (WCLF) 📅 Dates: November 19 (Wed) – November 22 (Sat), 2025 📍 Venue: COEX, Seoul – Conference Rooms Held alongside the Cafe Show Seoul, WCLF is Asia’s largest coffee professional conference, officially sponsored by the International Coffee Organization (ICO) under the UN and designated as a K-CONVENTION event by the Ministry of Culture, Sports and Tourism. This year’s theme, “The Architects of Gastronomic Experience”, expands beyond coffee into branding, design, and gastronomy, offering fresh insights through diverse sessions. ✨ Key Speakers – First Lineup We are excited to announce our first lineup of global leaders. (More speakers coming soon!) Check Speaker Lineup 🤝 Collaboration Opportunities Now in its 14th year, WCLF has become a leading knowledge platform for the Asian coffee and F&B industries. Exhibitor brands will gain direct exposure to industry experts, global buyers, and coffee enthusiasts, strengthening recognition and trust. Recommended collaboration options: - Program Book & Stage Logo Exposure – Continuous visibility during the event- Audience, VIP & Speaker Gift Provision – Direct engagement with key audiences- Plenary Session Coffee Break Sponsorship – Showcase your brand during breaks with global leaders Download Collaboration Proposal Together with our exhibitors, the Seoul Cafe Show and WCLF a truly global stage. We look forward to your participation and partnership this year. Contact: World Coffee Leaders Forum Organizing Committee - Adele Lee, PM / +82-2-6000-6707 / adele@exporum.com- Danial Kim, PM / +82-2-6000-6683 / woo0627@exporum.com Warm regards, Cafe Show Seoul	2025.10.02	68
4	[Vol.4] Official Promotional Materials (poster/logo/etc) Dear exhibitors, Greetings from Cafe Show Seoul. Have you checked this year''s poster? ☕ It seems like we can already feel Cafe Show around the World! We would like to extend our sincere gratitute for you to be join us this year. Please find the official promotional materials such as video, logo and badge. Download on the link below and promote your booth through different channels! Cafe Show Seoul Promotion Kit (logo, poster, video, etc) Download 💾 🎬 Cafe Show Seoul 2025 Promotion Video A cup of coffee we hold, May be much bigger than we imagine. From just one cup, Creative souls find new paths, Dreamers uncover inspiration, Visionaries Share their insights and hopeful hearts see brighter tomorrows. One Cup, Big World Shall we journey together? One Cup, All Worlds This year’s theme and poster capture the infinite possibilities contained in a one cup of coffee, along with the innovations of the industry and the spread of culture that bloom within it. The official promotional video uses the FOOH (Fake Out of Home) effect to depict a giant cup traveling across the world, connecting and expanding diverse cultures, industries, and inspirations. At Cafe Show Seoul, experience the new possibilities and the future of the industry held within a single cup of coffee! 🎁 SPECIAL PROMOTION Share the partnership with Cafe Show Seoul with more people! We offer 10 additional free invitations to exhibitors joining the promotion below. 1️⃣ Post Cafe Show Seoul''s official poster or video on SNS (Instagram, Website, etc.) 2️⃣️ Mention @seoulcafeshow , Hashtag #서울카페쇼 #커피전시회 #cafeshow 3️⃣️ Send the post link to info@cafeshow.com to complete the promotion ⏰ promotion closed: October 19th (Sun), 24:00 (GMT+9) Building Cafe Show Seoul together, We look forward to your participation! Cafe Show Seoul	2025.09.17	81
3	[Vol.3] Cherry''s Choice Application Notice Dear Exhibitors, Greetings from Cafe Show Seoul. In response to your continued support as you prepare for the exhibition, we will do our utmost to valuable business opportunities through well-structured programs and event planning. We are pleased to inform you about the application for Cherry’s Choice, a marketing program designed to promote your products and services more effectively. Through Cafe Show Seoul’s diverse channels and networks, we will highlight the excellence of the selected companies and products, helping you explore new market opportunities. We sincerely look forward to your active interest and participation. Cherry''s Choice Cherry''s Choice is a special showcase to present industry''s latest trends by curating a variety of exhibitors brands and products which means the choice of Coffee Cherry. A total of 60 products will be showcased, with 30 outstanding products from 2025 (HOT) and 30 innovative new products for 2026 (NEW), presented to buyers and consumers visiting the exhibition. ※ All 60 products selected for Cherry’s Choice will be automatically nominated for the Cafe Show Excellence Award. - Applicant : All Cafe Shoe Seoul exhibitors - Category : □ NEW □ HOT - Fee : Free (※Maximum 1 category / 1 product per exhibitor) - Deadline : ~September 30 (Tue) - How to Apply : Cafe Show Seoul Exhibitor Portal (https://eng.cafeshow.com/eng/mypage/dashboard_2025_new.asp) > [Optional1-Promotion] Cherry''s Choice - Process : Application Submission(~Sep 30) → Organizer Review → Announcement (Oct 13) → On-site Display (Nov 18) → Move-out (Nov 22) ※ 2024 Cherry''s Choice : https://eng.cafeshow.com/eng/event/cherrychoice_list.asp ※ 2024 Cafe Show Excellence Award : https://eng.cafeshow.com/eng/event/award.asp Cafe Show Seoul will put our best efforts to provide the best experience and maximize your business outcomes. Thank you. A CUP OF THE WORLD Cafe Show Seoul	2025.09.10	79
2	[Vol.2] Mandatory Application (-Sep 30) & 2026 Application Open Dear Exhibitors,Greetings from Cafe Show Seoul. To meet the expectations of all our exhibitors preparing for the event, we are committed to creating valuable business opportunities through a well-organized and comprehensive program In order to facilitate a smooth and efficient registration process, Seoul Cafe Show operates an Online Exhibitor PortalPlease make sure all the required applications are submitted on the portal including Exhibitor Profile, Additional Utilities, Invitations, Exhibitor Badges. You can submit necessary applications for event preparation on the exhibitor portal.Please note that the submission deadline is by September 30th and it will be limited to submit all the mandatory/optional applications. Especially, the information registered on [Madatory - Exhibitor Profile] form will be uploaded throughout Cafe Show Seoul official channels from October 1stsuch as online exhibition, Mocha Port business matching platform, floor plan and exhibitor lilst and etc. which will be promoted to global buyers. *How to apply : Cafe Show Seoul Exhibitor Portal https://eng.cafeshow.com/eng/mypage/dashboard_2025_new.asp [Mandatory/Optional] Applications Category No. Application Mandatory Detail Deadline MANDATORY 1 Exhibitor Profile (Signage Name) All Mandatory Official brand/product information to be posted on exhibitor list, floor plan, and show directory ~ Sep. 30 2 Additional Utilities All Mandatory Electricity, Water Supply, Internet, Phone, Compressed Air, Visitor Registration System 3 Water Supply & drainage Safety Contract Water Supply Mandatory 4 Exhibitor Badge All Mandatory Exhibitor Entrance Badge to access the hall 5 Invitation All Mandatory Email / Mobile invitation 6 Booth Construction & Design Space-only Madatory O p T I O N A L Promotion 1 Cherry’s Choice New & Hot Product Showcase 2 Sponsorship Program Additional Promotion Tools (extra cost) 3 Additional Package General 4 Parking Pass Free parking pass request Online registration required 5 Additional Utilities Location Location request for utilities such as electricity, water supply and Internet (4 booths -) 6 Heavy Items 7 Dangerous Items 8 Bonded Items Exhibitor application for Cafe Show Seoul 2026 has been open. Please consider your participation for Cafe Show Seoul 2026, and we expect the spaces would be fully booked early. A. Title : The 25th Cafe Show SeoulB. Period : Nov. 11 (Wed), 2026 ~ Nov. 14 (Sat), 2026, 4 daysC. Venue : Coex Exhibition Center (Hall A ~ Hall D)D. Participation Fee : Space-Only 3,300 USD Shell Stand 3,800 USDE. Discount : Early Bird Registration 264 USD / per booth Re-participation 99 USD / per booth Participated more than 5 times (2020~2025) 165 USD / per boothF. How to participate1) Cafe Show Seoul website (https://eng.cafeshow.com/eng/main.asp) log-in as an exhibitor2) Exhibitor tap → 「2026 Exhibitor Application」 fill in & submit → the application form → Send and email of signed copy G. Application Period-Early Bird Registration : Sep. 1, 2025 ~ Nov. 30, 2025 H. Order of Booth Allocation-Official Sponsor → Exhibitors with more than 4 booths → Exhibitors with less than 4 booths※ In case of the same booth size, the priority will be decided according to the booth allocation points which include submission of application and number of pre-participation.※ Corner booth option(800 USD) is expected to be fully registered as soon as the exhibitor application is open (first 50 companies) Please don''t hesitate to reach out to us for any further questions.Thank you. A CUP OF THE WORLDCafe Show Seoul	2025.09.02	90
1	[Vol.1] 2025 Exhibitor Manual & Floor Plan Dear Exhibitors, Greetings from Cafe Show Seoul! Here we send you the 「Exhibitor Manual」 and 「Booth Floor Plan」 for the upcoming Cafe Show preparation on November. Please refer to the information below and attached manual to well prepare the exhibition. 1. Exhibitor Manual Please find the exhibitor manual which includes important contents such as exhibition preparation schedule, booth/additional facilities details, mandatory document submission. Attached file contains online viewer that provides ubiquitous view for your convenience. ▶ Exhibitor Manual Online Viewer (click) Distributed only through online for eco-friendly exhibition management. 2. Online Application Submission Cafe Show Online Exhibitor Portal will be open on September 1st. Please make sure you submit all the necessary online applications for the exhibition preparation. Exhibitor profile, entrance badge, and additional utilities are mandatory for all exhibitors. It will be limited to apply after the deadline. Please submit all the required applications. ▶ Exhibition Management System : https://eng.cafeshow.com/eng/mypage/dashboard_2025_new.asp Exhibitor Log-in - ID : Please contact the organizer if you forget the login information. Category No. Application Mandatory Detail Deadline MANDATORY 1 Exhibitor Profile (Signage Name) All Mandatory Official brand/product information to be posted on exhibitor list, floor plan, and show directory ~ Sep. 30 2 Additional Utilities All Mandatory Electricity, Water Supply, Internet, Phone, Compressed Air, Visitor Registration System 3 Water Supply & drainage Safety Contract Water Supply Mandatory 4 Exhibitor Badge All Mandatory Exhibitor Entrance Badge to access the hall 5 Invitation All Mandatory Email / Mobile invitation 6 Booth Construction & Design Space-only Madatory O p T I O N A L Promotion 1 Cherry’s Choice New & Hot Product Showcase 2 Sponsorship Program Additional Promotion Tools (extra cost) 3 Additional Package General 4 Parking Pass Free parking pass request Online registration required 5 Additional Utilities Location Location request for utilities such as electricity, water supply and Internet (4 booths -) 6 Heavy Items 7 Dangerous Items 8 Bonded Items 3. Floor Plan Based on the 「Cafe Show Seoul Booth Allocation Rules」, the booth selection process has been completed according to the booth size, booth allocation point (registration order, reparticipation, etc.), payment. Please refer to the attached booth allocation rules as well as the floor plan URL. The floor plan is the first draft for the exhibitors, and the final version will be released after brand name (signage name) is all confirmed. Brand Name(Signage Name) can be submitted on the exhibitor portal - [Mandatory Application] - Exhibitor Profile. ▶ Floor Plan : Attached We will send out important notice and materials through emails until the event begins. Please make sure you check the email regularly and don''t hesitate to contact the organizing committee for any further questions. Thank you. A Cup of the World Cafe Show Seoul	2025.08.29	91