Event The Stage

The Stage

At the 2026 World Coffee Forum The Stage, inspired by the fundamental question 'Why we drink coffee?', global coffee and F&B key players and innovators will explore how coffee becomes an everyday routine, an expression of taste, and a creator of spaces and relationships through four distinct perspectives: Ritual, Taste, Space, and Connection. From insightful talks and business strategies to networking, discover the real reasons why we seek out coffee, gain inspiration, and build the insights to lead the industry.

  • - Date : Nov.12(Thu), 2026 l 10:00 -16:00
  • - Venue : Conference Room 401, Coex, Seoul, Korea
  • - Official Language : English (Simultaneous interpretation available)

Program

The Stage
11/12(Thu) 10:10-10:30​ Danny Hyundae Shin, Chair · Seongdae
Hong, Co-Chair
World Coffee Forum Organizing
Committee
Opening
10:30-11:00​ Peter Giuliano
(Specialty Coffee Association SCA)
Session 1 (Taste & Master)
11:00-11:30​ Session 2 (Routine & Ritual)​
11:30-13:00​ Lunch
13:00-13:30​ Session 3
13:30-14:00​ Kyurim Kim Brand Director
Gradeclip F&B Korea(newmix)
Session 4 (Space & Experience)
K-Mix Coffee: Shaping the Impression of Korea
14:00-14:30​ Pairing Table (Coffee Break)
14:30-15:00 Chihoon An CEO
Unspecialty
Session 5 (Connection & Networking)
15:00-15:40 5 Speakers for The Stage Panel Discussion
16:00-16:30 Cafe Show Excellence Awards
17:00-18:30 Asia-pacific's 100 best coffee shops GALA

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