Seoul International Cafe Show - Asia's No.1 Coffee Event

Important Notice

공지사항 목록
No.	Title	Date	View
17	[Vol.17] Important On-site Notices Dear Exhibitors, Greetings from Cafe Show Seoul. 🍁 As the event is just around the corner, we would like to share some important on-site information and schedules. It is recommended to save or in advance so that you can check more easily. 📕 Download On-Site Information [Important Schedule Notice] Please check the key on-site information and schedule in the attached fileand make the necessary preparations to ensure there are no issues with the exhibition setup and operation. [Additional Utilities Application & Maintenance Contacts] The additional utilities submitted through Exhibitor Portal before the deadline will be up during the set-up period. If you need any extra utilities during the set-up period, please visit the Hall B Organizer Offices. Please refer to the key contact persons for each additional utility category for your reference. [Organizer’s Office & Service Center Locations] As our appreciation for your participation, we are pleased to provide each exhibitor a Welcome Kit. Please pick up the Welcome Kit at the Organizer’s Office on the 2nd floor. You can also pick up the Cherry''s Choice and Green Booth foam boards. The Organizer’s Office also provides assistance with additional services such as 2026 participation registration or additional utilities requests. Kindly note with the office location for your convenience on-site. Exhibitor badges can be collected at the Registration Desk located at the hall entrance. [Food Waste Disposal] Food waste generated at the booths will be collected separately. Please dispose of it in the food waste collection bins located at the loading docks behind the exhibition hall. 📌 Collection Locations: Loading docks on each floor (accessible from the A-B/C-D connecting corridor gates) [Additional Work Hours Permit] If, for any reason, any exhibitor who needs additional work hours other than the hours already provided as below, needs to claim additional work permit from the organizer by submitting a request form. Set-up Period (08:00 - 20:00)Show Period (08:00 - 19:00)Move-out Period (16:30 - 24:00) 📌 How to Apply: Visit organizer''s office and fill in the additional work form and submit a signed copy. 📌 Additional Work Hours Fee: Additional Hour X 1,000,000KRW [Additional Furniture Rental] All the furniture/material can be brought in on the exhibit item set-up day. (11/18 Tue) You can request delivery for additional furniture/item through a rental company to your booth. 📌 Recommendation (on-site available) : Modul - Official Rental Company 📌 Additional Rental Options : Direct contract with Coex Official Partners ※ 1 information desk and 1 folding chair are provided to the shell stand exhibitors for free. ※ For space-only stand exhibitors, please communicate with your construction company. 📕View Modul Online Catalog 📕View Coex Official Partners [Cafe Show 2026 Application] On-site application is available for the next Cafe Show Seoul 2026 at the Organizer Office. Please refer to the information below and consider your participation. 📌 Title: The 25th Seoul International Cafe Show 📌 Schedule: November 11th (Wed) – 14th (Sat) , 2026, 4 days 📌 Venue: COEX Seoul Hall A-D 📌 Participation Fee: Space Only USD 3,300 / Shell Stand USD 3,800 📌 Discounts: Early-Bird USD 264/booth (~Nov 30th, 2025) Re-Participation USD 99/booth Participation over 5 times(2021~25) USD 165/booth 📌 How to Apply: Online: Register online exhibitor application on Cafe Show website → it and sign/stamp → Submit a signed copy via email ※Submission of signed copy is required (otherwise won’t be considered as submitted) On-site: Fill out an exhibitor application in the welcome kit → Submit a signed application at the Organizer Office ※ The corner booth option has been closed on a first-come, first-served basis. 📕 Apply 2026 Cafe Show Seoul [Exhibits Move-Out & Booth Dismantling] The exhibition ends at 16:00, Saturday, November 22nd. (Admission Closed: 15:30) Kindly note that the move out would be right after the exhibition end and the dismantle will start the day after. 📌 Exhibits Move-out: Sat, Nov. 22nd 16:30 – 20:00 > Exhibitors 📌 Dismantling: Sun, Nov. 23rd 08:00 – 18:00 > Booth Builders ※ Please note that booth dismantling is only available on Nov. 23rd (Sun). ※ Please check the schedule with the contractors to make sure all work is finished on time. [Free Parking Guide] To alleviate parking inconveniences for exhibitors and construction companies during the periods of exhibit move-in/out and construction/dismantling work, we offer free parking services exclusively for work-related cargo vehicles. 📌 Applicable Period (Booth construction/dismantling) : Nov 17 (Mon) ~ Nov 18 (Tue) / Nov 23 (Sun) 📌 Number of Vehicles : No limit on the number of applicable vehicles  📌 Valid Time : Valid for 3 hours after work-related vehicles enter through the COEX West Gate ※ Only registered cargo vehicles can park for free for 3 hours (General vans will be charged for parking) 📌 Vehicles Eligible for Free Parking : Cargo vehicle (truck) over 1 ton and other van (plate no. Starting from 7,8,9) 📌 Vehicles Excluded (Subject to Paid Parking) : Sedan, SUV, Van(under 10-seaters) Parking Confirmation : Drivers are required to register themselves by scanning the QR code attached near the cargo entrance of the exhibition hall.  [Other Important Notes] To prevent theft, at least one person must remain at the booth during the removal and dismantling periods for each company. Please be cautious of the theft of easily transportable items (such as laptops, cameras, etc.). The organizers are not responsible for any loss, theft, or damage to exhibited items. All types of waste brought into the exhibition venue during the exhibition period must be completely removed as waste disposal within the venue is not allowed. Failure to comply will result in additional charges. (vinyl, plastics, wood, wooden crates, coated paper, air packs for product protection, etc.) 📕 Download On-Site Information Cafe Show Seoul will put our best efforts to provide the best experience and maximize your business outcomes. Please don''t hesitate to reach out to us for any further questions. Cafe Show Seoul	2025.11.13	116
16	[Vol.16] 2026 Booth Application Open Greetings from Cafe Show Seoul☕ Exhibitor application for Cafe Show Seoul 2026 has been open. Please consider your participation for Cafe Show Seoul 2026, as we expect the spaces would be fully booked early! ☕ 2026 Cafe Show Seoul Exhibitor Application Exhibitor Application for Seoul Cafe Show 2026 is now open! 📌 Overview Title: The 25th Cafe Show Seoul Period: Nov. 11 (Wed), 2026 ~ Nov. 14 (Sat), 2026, 4 days Venue: Coex Exhibition Center (Hall A ~ Hall D) 📌 Participation Fee Space-Only : 3,300 USD Shell Stand: 3,800 USD 📌 Discount Early Bird Registration 264 USD / per booth Re-participation 99 USD / per booth Participated more than 5 times (2021~2025) 165 USD / per booth 📌 How to participate Cafe Show Seoul website (https://eng.cafeshow.com/eng/main.asp) log-in as an exhibitor Exhibitor tap → 「2026 Exhibitor Application」 fill in & submit → the application form → Send and email of signed copy 📌 Application Period Early Bird Registration : Sep. 1, 2025 ~ Nov. 30, 2025 📌 Order of Booth Allocation 1. Official Sponsor 2. Exhibitors with more than 4 booths 3. Exhibitors with less than 4 booths ※ In case of the same booth size, the priority will be decided according to the booth allocation points which include submission of application and number of pre-participation. ※ Corner booth option(800 USD) is expected to be fully registered as soon as the exhibitor application is open (first 50 companies) 👉 Go to 2026 Exhibitor Application Please don''t hesitate to reach out to us for any further questions. Thank you. A CUP OF THE WORLD Cafe Show Seoul	2025.11.06	142
15	[Vol.15] Cafe Show AI Guide Exhibitor Event Dear Exhibitors,Greetings from Cafe Show Seoul. Cafe Show Seoul introduces new ideas and innovative services every year to ensure the success of our exhibitors. This year, we are proud to present the AI-powered exhibition guide service,''Cafe Show AI Guide,'' designed to provide an even more convenient exhibition experience. Through this service, visitors can enjoy a variety of features as shown below. - Booth navigation and location guidance- Exhibitor and product information- Event and promotion updates from exhibitors- (Tasting/Demonstration, Seminars, Classes, Discounts, Promotions, Events, etc.)- AI chatbot and digital human assistance service- Real-time translation and visitor density information- ESG carbon emission calculator Accordingly, we would like to collect information on exhibitor booth events and promotions to be featured in the AI Guide.Please fill out the details using the link below. 📍 Deadline: -12:00 pm , Monday, November 10📍 How to apply: Fill out Google Form below (maximum 30 words)📍 Registration: [Exhibitor Event Registration] Exhibitor Event Registration 🔉 Exhibitor Event Registration Example- Free chocolates for the first 100 visitors to the booth- Coffee tasting and roasting demonstration- Brewing demonstration by Barista Coffee Kim at 2:00 p.m. on Friday, November 19- Daily barista seminars at 2:00 p.m.- Limited-edition merchandise for visitors who post on SNS ✅ Event Format Exmaples:Tasting / Demonstration / Seminar / Class / Discount / Promotion / Interactive Event, etc.✅ Maximum Word Count: Within 30 words recommended Cafe Show Seoul will put our best efforts to providethe best experience and maximize your business outcomes. Please don''t hesitate to reach out to us for any further questions. Cafe Show Seoul	2025.11.05	105
14	[Vol.14] AI Business Translation Service Available Dear exhibitor, Greetings from Cafe Show Seoul 🍁 Cafe Show Seoul supports AI Real-Time Translation & Interpretation Service, designed to help you communicate freely with buyers around the world and unlock greater business opportunities. Beyond language barriers, we hope this service empowers your brand to share more stories and connect with a wider global audience. Please refer to the information below if you are interested. [Flitto AI Business Interpretation/Translation Service] Cafe Show introduces AI-powered real-time interpretation service to support communication with global business partners. Please refer to the service information and user manual below for more details 📌 How to apply : Submit application form below (Google Form) 📌 Deadline : - October 27 (Mon), 2025, 3:00 PM 📌 Supporting language : 38 different languages including English, Chinese, Japanese 📌 How to use : Connect users to chat room via QR code to provide real-time translation 📌 On site application is not available as it requires prior setup 📌 Internet connection is required to access the service - Service Fee : covered by Cafe Show Seoul - Internet Fee : covered by Exhibitor 📕Request Flitto AI Translation Service (Google Form)📕Flitto Service Introduction📕User Manual [How to Use Live Chat] Please refer to an image file attached. 📌 Please bring your own tablet PC or personal mobile devices for service. Cafe Show Seoul will always put our best efforts to maximize your experience and business outcomes. Please feel free to reach out for any further questions. Thank you Cafe Show Seoul	2025.10.24	114
13	[Vol. 13] Email Invitation Guideline Dear Exhibitors, Greetings from Cafe Show Seoul 🍁 We sincerely appreciate all participating companies for your valuable support for Cafe Show Seoul. As the event is just around the corner-now just about a month away-we are pleased to share details on guideline for mobile invitation and the opening of the online exhibition hall. [Email Invitation] The Email Invitation Platform for Cafe Show Seoul is now peon. Email invitations can be used in various ways such as inviting partner companies and acquaintances or for promotional purposes. You can send invitations directly by logging into Exhibitor Portal. Please refer to ''Email Invitation Guide'' below for detailed instructions. 📌 Issuance Period : Until the end date of the exhibition (within the remaining quantity) 📌 The number of free invitations is limited based on the booth size. 📌 Invitation letters are distributed only to pre-applied exhibitors. 📌 Additional invitation letters can be purchased through Exhibitor Portal. - One-day Pass (KRW 25,000) 10 tickets : KRW 250,000 → KRW 125,000 (50% discount) * Availalbe for purchase in bundles of 10 📌 Invitations can be sent via KakaoTalk only. Printed (paper) invitations are not provided. 📌 Please note that selling invitation letters-either online or offline-is strictly prohibited. 📕 Email Invitation Letter Guide📕 Invitation Letter Sending Page [Online Exhibitor List Open] Exhibitors Information for 2025 Cafe Show Seoul is now available. Information submitted via [Exhibitor Portal - Mandatory Application - Exhibitor Profile] will be displayed. Discover the diverse brands and products in advance that will bring more excitement to 2025 Cafe Show Seoul! 📕2025 Cafe Show Seoul Online Exhibitor List📕2025 Floor Plan Cafe Show Seoul will always put our best efforts to bring the best experience and meaningful outcomes to you. Please don''t hesitate to reach out to Cafe Show Seoul for any further questions. Thank youCafe Show Seoul	2025.10.20	141
12	[Vol. 12] 2025 Cherry''s Choice Announcement Dear Exhibitors, Greetings from Cafe Show Seoul 🍁 Cherry’s Choice is a new product showcase that means the choice of coffee fruit, ‘Cherry’. In the showcase, you can meet innovative ‘New’ and ‘Hot’ products that will lead the next year’s industry. 30 New products and Hot products has been selected after a highly competitive selection process. Selected produts will be promoted to buyers and customers via various channels and networks. Cafe Show Seoul is committed to promoting the excellence of the selected products and brands. We will also make every effort to actively support participating companies in exploring new business opportunities and expanding their market reach. Discover Cherry''s Choice NEW & HOT 2025 Cherry''s Choice Showcase Download Cherry''s Choice Logo NEW Products Booth No.Exhibitor NameSelected ProductA109KEUMKANG B&F CO.,LTDFRUIT.BA349, A425, A621HYUNGKUK F&BBARISTA SYRUPA361, A276CELLPLUSCACAO CHOCOLATE COATINGA651HUROMCE50B147HEY COLD BREWHEY COLD BREWB210SSANGGYEGOLD JUBILEEB235KPCCOFFEE SUBSTITUTE CHICORYB304UNI ANGELS CO., LTD.TZATZIKI & PITA CHIPSB328KAYA KOREACOWA COCONUT WATERB363THE PLANTEAT INC.EAT''S BETTER BROWNIE CHIP, BLACK STICKY RICE CHIP, MANGO CHIPB425SAMJOO T&BAHMADTEA EARL GREY DECAFFEINATEDB431GOURMET F&BRASPBERRY SWEETENED PUREES 1KG PONTHIERB437MACROCOM CO.,LTD.KIKKOMAN BARISTA SOYMILKB501ROYAL ORCHARD / HYETO INC.ALLMUTTER ONE SECOND ESPRESSO 16 BLOCK COFFEEB541PREPARA DELIONESHELBRU ULTIMATE BREWING SYSTEM(UBS)C207ANDREA PLUSFRISS LIME BASEC222XBREWLAB TECHNOLOGIES INC.EVERNITROC301TABELLAFELLOW STAGG EKG ELECTRIC KETTLE PRO 600mlC417, C521GSC INTERNATIONALA2 JERSEY MILKC512MILLENNIUMMERAKI ESPRESSO MACHINEC543BEZZERA KOREAEUREKA DISKO AUTOMATIC TAMPERC555PESADO 58.5PESADO HD HIGH DIFFUSION SHOWER SCREENC721NOOSHNOOSH ALMOND MILK BARISTA CONCENTRATED107HARIOKOREA CO., LTD.V60 DRIPPER NEOD241VIDASTECHDIFLUID AIRWAVED441MARISTEIGERMARI STEIGER HONEY & SYRUP DISPENSERD543REONAIAI ROSTING SOFTWARE, REON AI WITH CURSORL105AIT INNOTHE FOLD CUPL121IDEAS OCEAN CO., LTDLUAVE INSTANT COFFEEL305STUDIO TORIMTEAMUG HOT Products Booth No.Exhibitor NameSelected ProductA105DELIGHT GARDENCHOCO MARSHMALLOWA258SWEETCUPCHA LEAF DAMDA / EARL GREY SWEET, JEJU MATCHA, JASMINE GREEN TEA, TAIWAN OOLONG, BLACK TEA SWEETA329, A413TAEHYANG CO.,LTDNATURETEA CHODANG CORN BASEA631MONKSUMONKSU LOW-CALORIE AND LOW-SUGAR MILK TEA LATTE STICKA717TEAZENAPPLE CIDER VINEGARA725KUVINGSPROFESSIONAL POWER BLENDERB202ORTEASMATCHA CEREMONIAL GRADEB243WE ARE ROOIBUSHBOY ROOIBOSB331WILFA KOREAWILFA SVART PERFORMANCE COFFEE MAKERB344RANGCOMPANYTEDDY CHOCOLATE CAKEB409HOLOHOLOHOLOHOLO ONE-TOUCH MILK TUMBLER & TRITAN BOTTLEB423GGORANGJI MACARONHEAL LOW BARB424FOS SOLUTIONZERO SUGAR BREADC208HOLLANDER CHOCOLATEDUTCHED CHOCOLATE SAUCEC213THE ALTERNATIVE DAIRY CO.THE ALTERNATIVE DAIRY Co.C228ZHUHAI LEIPAI TECHNOLOGY CO., LTD.MINI ESPRESSO COFFEE MACHINEC305MHW-3BOMBERF74 NAVIGATOR ELECTRIC COFFEE GRINDERC361, C441DOOREE TRADING CO., LTD.MAHLKONIG OMNIAD113COFFEEPLANTCOLOMBIA EL DIVISO AJI BOURBON NATURALD126NUCLEUS COFFEE TOOLS KOREALINK ROASTERD153NISHOT COLDBREWNISHOT COLDBREWD154ECONTTOPORTAWAVE NEEDLE DISTRIBUTORD225GAONLIVINGEXTREME LARGE CAPACITY TUMBLER 940mlD227SOFTPACK CO., LTD.COFFLIM FLAT BOTTOM BAG WITH POCKET ZIPPERD376SMILLSMINOS ANCHORL118DENLIFEDENLIFE COFFEE MACHINE CLEANERL304CHERICOCHERICOL310JIWOO CORPORAYION CO., LTD.UCC LARGO AUTHENTIC ROASTL326BRITABNP WATERSTATIONS111KAFFA INT CO., LTDJEJU SPRING SHINE TEA POWDER 5 TYPES Cafe Show Seoul will always put our best efforts to maximize your experience and business outcomes. Please reach out to Cafe Show Seoul for any further questions. Thank you Cafe Show Seoul	2025.10.20	128
11	[Vol. 11] Business Matching Platform 「Cafe Show Mocha Port」 Dear Exhibitors,Greetings from Cafe Show Seoul 🍁 We provide various business programs to support your business outcomes.Here we introduce the business matching platform to expand your business,Cafe Show Mocha Port! [Cafe Show Mocha Port]Cafe Show Seoul operates 「Cafe Show Mocha Port」to support effective business networking between exhibitors and buyers. Feel free to open up exhibitor/buyer information via Mocha Port, Arrange/accept meetings to maximize your business outcomes even before the event. In addition, based on information registered by exhibitors and buyers - [Brand & Product Info] , [Interested Product Category],Mocha Port will recommend potential business partners accordingly. ※ Your brand & product information registered on [Mandatory Application - Exhibitor Profile] will be linked on the Mocha Port for business matching. Experience customized business matching on Cafe Show Mocha Port! 📕Access Mocha Port📕Mocha Port Manual [Buyer Lounge (Business Meeting Room)] You can use this Buyer Lounge for a private meeting with buyers. Please refer to the information below. 📌 Location : Hall C - in front of C501 booth) 📌 Room Type : Meeting Room 📌 Provided : Table & Chair 📌 No reservation & no extra fee required Cafe Show Seoul will always put our best efforts to maximize your experience and business outcomes. Please reach out to Cafe Show Seoul for any further questions. Thank you. Cafe Show Seoul	2025.10.14	89
10	[Vol. 10] Coffee Alley Details Notice Dear Exhibitors,Greetings from Seoul Cafe Show. 🍁 In appreciation of your commitment in preparing for upcoming exhibition,Cafe Show Seoul will put our best efforts to provide the best business platform where everyone can achieve meaningful resㅕts. Please review the detailed information according to the booth type applied.This notice is for Coffee Alley exhibitors. 📕Coffee Alley Details (27p)📕Floor Plan (Signage name not applied)📕CAD Drawing (for wall structure & supporting wall reference)📕Trench Drawing (for water supply & drainage reference) [Coffee Alley Details] 1. Provisions Category Details Basic Wooden Walls Wooden Walls: Thickness 80mm x Height 2,440mm (Excluding the top triangular roof area) Color : White Exhibitor Design part : Back - Width 3,000mm x Height 2,440mm Side – Length 2,000mm x Height 2,440mm Pytex (Carpet) Floor Area : Width 3000mm x Length 2000m per booth Color : Gray Electricity Single-phase 220V Daytime Electricity (1 kW per booth) Electrical Outlets (2 per booth) ※ Basic provision of 1 kW (per booth), separate application required for additional power Lighting 50W Arm Spotlights (2 per booth) Water Supply/ Air compression Apply on the exhibitor portal if necessary Signage *Original logo file must be submitted via exhibitor portal Mandatory Application - [Exhibitor Profile] Info desk + Chairs 1 Desk: Width 1,000mm x Length 600mm x Height 750mm 1 Folding Chair: Width 460mm x Length 420mm x Height 770mm 2. Wall Location📌Corner booth will be installed with the ㄱ/ㄴ shape in open formation.📌Additional structure may be installed for safe wall support.📌Please check the floor plan (Coffee Alley Wall Position) for the detailed locations of the walls. 📕CAD Drawing (for wall structure & supporting wall reference)📕Trench Drawing (for water supply & drainage reference) 3. Wooden Wall Utilizations📌Installing picture frame or attaching printed material/sheet are possible. However, all installations must be removed when dismantling the booth without damaging the original structure. (Extra cost will be charged when the wall is damaged) Category O/X Details Hanging Picture /Frame O Steel screw nails, Wooden screw nails, Wires, Hand-staples, stapler X Electric power drill that causes a diameter over 1cm staples that uses compressed air Attaching Printed Material O Acrylic double-sided tape, Box tape(transparent), masking tape X Double-sided tape, foam double-sided tape with sponge, Box tape(green), Sticker including glue Attaching Sheet Paper O PVC CAL X Adhesive sheet paper 📌 Coffee Alley Additional Option Inquiry & Apply (~Oct 22nd Deadline) - Construction Company : WISDOM (+82 2-2065-1174 / wisdom@e-wisdom.co.kr) 📕Coffee Alley Additional Option Application Guideline [Concurrent Event - World Coffee Leaders Forum (WCLF)] A leading knowledge platform for the Asian coffee and F&B industries,Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! 📕 WCLF Collaboration Proposal Cafe Show Seoul will always put our best effortsto bring the best experience and meaningful outcomes for you. Thank you.Cafe Show Seoul	2025.10.14	72
9	[Vol 9.] Space Only Details Notification Dear Exhibitors,Greetings from Seoul Cafe Show. 🍁 In appreciation of your commitment in preparing for upcoming exhibition, Cafe Show Seoul will put our best efforts to provide the best business platformwhere everyone can achieve meaningful results. Please review the detailed information according to the booth type applied.This notice is for Space Only exhibitors. 📕Space Only Details (20p)📕Floor Plan (signage name not applied)📕CAD Drawing📕Trench Drawing (for water supply & drainage reference) [Space Only Provision]📌 Floor Surface (Raw Space Only) [Space Only Mandatory Checklist]1. Booth Construction Company Selection📌 Booth constructions can only work through COEX designated partner companies. 📌 Self-construction by exhibitors is strictly prohibited. (Display of products and furniture only is not permitted) 📕View COEX Official Contractor List 2. Space Only Booth Layout and Construction Application2-1) Space Only Exhibitor : 📌 Exhibitor Portal - Mandatory Application - Space Only Booth Construction & Design 📌 Mandatory submission by October 15th (※Failure to submit may cause disadvantages) 📌 Mandatory Application - Space Only Booth Layout (Floor Plan, Elevation, Bird''s Eye View) - Construction Company & Constructor List 📌 Optional Application (Suggested) - Sustainability related data (Total usage and reuse rate of materials, graphics, signage, light, etc.) 2-2) Designated Booth Construction Company : Report to COEX separately 📌 Please refer to CAD Drawing and Trench Drawing for detailed booth construction plan. 📕CAD Drawing📕Trench Drawing (for water supply & drainage reference) [Caution] 3-1) Installation of Booth Structures 📌 Construction of all Space Only booths is only allowed through official contractors designated by COEX. 📌 All exhibition materials and booth structures must comply with the fire regulations, building safety standards, and COEX exhibition regulations. 3-2) Booth Structure Height Limitation 📌 The height limitation varies based on the booth location, each at 4m, 4.5m, or 5m. 📌 Please refer to the floor plan to confirm the maximum height based on the booth location. 3-3) Closed Booth Structure Not Allowed 📌 Space Only booths with 6 booths or more cannot be constructed in a closed-type configuration where more than 2/3 of the horizontal wall (B) is obstructed. 📌 It is recommended to construct at least 1/3 of the wall (device) in an open configuration, promoting a safe and open flow to encourage the influx of visitors. 3-4) Electricity Installation 📌 Electricity for space-only booths must be installed by official contractors designated by COEX. 📌 Upon electricity request to the organizer, only MCB is installed and connecting the cables shall be done by each exhibitor in coordination of the official contractors. 3-5) Damage on COEX Facility is Prohibited 📌 Exhibitors cannot drive nails or staples into COEX facilities (ceiling, walls, and columns) to install decorations, signage boards, etc. Drilling holes or conducting paintwork within the building is also prohibited. [Concurrent Event - World Coffee Leaders Forum (WCLF)] A leading knowledge platform for the Asian coffee and F&B industries,Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! 📕 WCLF Collaboration Proposal Cafe Show Seoul will always put our best effortsto bring the best experience and meaningful outcomes for you. Thank you.Cafe Show Seoul	2025.10.14	73
8	[Vol 8.] Shell Stand Detail Notification Dear Exhibitors,Greetings from Seoul Cafe Show. 🍁 In appreciation of your commitment in preparing for upcoming exhibition, Cafe Show Seoul will put our best efforts to provide the best business platform where everyone can achieve meaningful results. Please review the detailed information according to the booth type applied. This notice is for Shell Stand exhibitors. ※ All exhibitors must check the location of the art wall (wall structure & supporting wall) through the provided CAD drawings. 📕Shell Stand Details (22p) 📕Floor Plan (signage not applied) 📕CAD Drawing (for wall structure & supporting wall reference) 📕Trench Drawing(for water supply & drainage reference) [Shell Stand Details] 1. ProvisionsItem Details Wooden Walls Thickness 80mm * Height 3,040mm (Inner diameter 2,960mm) Wall color: White Pytex (Carpet) Floor : Width 3,000mm x Height 3000m (per booth) Color : Gray Electricity Single phased 220V daytime electricity (1KW per booth) Outlet 2 per booth ※Additional electricity besides 1KW should be applied through Exhibitor Portal Lighting 50W LED Arm Spot (3ea per booth) Length 1,000mm Fascia Board Panel (Korean/English) Information Desk + Foldable Chair Information Desk (1ea) : 1,000mm(W) x 600mm(L) x 750mm(H) Chair (1ea) : 460mm(W) x 420mm(L) x 770mm(H) ※ One provided per exhibitor regardless of the size of the booth 2. Wall Location📌Corner booth will be installed with the ㄱ/ㄴ shape in open formation.📌Additional structure may be installed for safe wall support.📌Please check the floor plan (Shell Stand Wall Position) for the detailed locations of the walls. 📕CAD Drawing (for wall structure & supporting wall reference)📕Trench Drawing(for water supply & drainage reference) 3. Wooden Wall Utilization 📌Installing picture frame or attaching printed material/sheet are possible.However, all installations must be removed when dismantling the booth without damaging the original structure.(Extra cost will be charged when the wall is damaged) Category Availability Details Hanging Picture /Frame O Steel screw nails, Wooden screw nails, Wires, Hand-staples, stapler X Electric power drill that causes a diameter over 1cm staples that uses compressed air Attaching Printed Material O Acrylic double-sided tape, Box tape(transparent), masking tape X Double-sided tape, foam double-sided tape with sponge, Box tape(green), Sticker including glue Attaching Sheet Paper O PVC CAL X Adhesive sheet paper [Shell Stand Additional Option (with additional cost)]Category Unit Price (KRW) (VAT EXCLUDED) Additional Wall Width 560mm Thickness 80mm Height 3,040mm 97,000 Width 1,000mm 130,000 Storage Door Width 1,220mm (Storage door) 242,000 Ceiling Structure Width 1,000mm Thickness 25mm Height 300mm 40,000 Wall Color Painting Width 1,220mm Height 3,040mm 61,000 Shelf Width 1200mm * Length 300mm Thickness 40mm 61,000 Width 500mm Length 200mm Thickness 30mm 37,000 Wall Printing PVC CAL Width 3,000mm Height 3,040mm 545,000 Banner Width 3,000mm * Height 3,040mm 363,000 Logo Sheet Cutting Width 1,200mm * Height 400mm 146,000 Lighting 50watt (ea) 50W Arm Spot (Length 1,000mm) 61,000 Furniture Info Desk (ea) Width 1,000mm * Length 600mm * Height 750mm 37,000 Wooden Table (ea) Width 1,000 * Length 600 * Height 1,000mm 60,000 Foldable Chair (ea) Width 460mm x Length 420mm x Height 770mm 13,000 📌 Shell Stand Additional Option Inquiry & Apply (~Oct 22nd Deadline) Construction Company : WISDOM (+82 2-2065-1174 / wisdom@e-wisdom.co.kr)📕 Shell Stand Additional Option Application Guideline [Concurrent Event - World Coffee Leaders Forum (WCLF)] A leading knowledge platform for the Asian coffee and F&B industries,Maximize your promotion via collaboration with the 14th World Coffee Leaders Forum! 📕 WCLF Collaboration Proposal Cafe Show Seoul will always put our best effortsto bring the best experience and meaningful outcomes for you. Thank you.Cafe Show Seoul	2025.10.14	74

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[Vol.17] Important On-site Notices Dear Exhibitors, Greetings from Cafe Show Seoul. 🍁 As the event is just around the corner, we would like to share some important on-site information and schedules. It is recommended to save or in advance so that you can check more easily. 📕 Download On-Site Information [Important Schedule Notice] Please check the key on-site information and schedule in the attached fileand make the necessary preparations to ensure there are no issues with the exhibition setup and operation. [Additional Utilities Application & Maintenance Contacts] The additional utilities submitted through Exhibitor Portal before the deadline will be up during the set-up period. If you need any extra utilities during the set-up period, please visit the Hall B Organizer Offices. Please refer to the key contact persons for each additional utility category for your reference. [Organizer’s Office & Service Center Locations] As our appreciation for your participation, we are pleased to provide each exhibitor a Welcome Kit. Please pick up the Welcome Kit at the Organizer’s Office on the 2nd floor. You can also pick up the Cherry''s Choice and Green Booth foam boards. The Organizer’s Office also provides assistance with additional services such as 2026 participation registration or additional utilities requests. Kindly note with the office location for your convenience on-site. Exhibitor badges can be collected at the Registration Desk located at the hall entrance. [Food Waste Disposal] Food waste generated at the booths will be collected separately. Please dispose of it in the food waste collection bins located at the loading docks behind the exhibition hall. 📌 Collection Locations: Loading docks on each floor (accessible from the A-B/C-D connecting corridor gates) [Additional Work Hours Permit] If, for any reason, any exhibitor who needs additional work hours other than the hours already provided as below, needs to claim additional work permit from the organizer by submitting a request form. Set-up Period (08:00 - 20:00)Show Period (08:00 - 19:00)Move-out Period (16:30 - 24:00) 📌 How to Apply: Visit organizer''s office and fill in the additional work form and submit a signed copy. 📌 Additional Work Hours Fee: Additional Hour X 1,000,000KRW [Additional Furniture Rental] All the furniture/material can be brought in on the exhibit item set-up day. (11/18 Tue) You can request delivery for additional furniture/item through a rental company to your booth. 📌 Recommendation (on-site available) : Modul - Official Rental Company 📌 Additional Rental Options : Direct contract with Coex Official Partners ※ 1 information desk and 1 folding chair are provided to the shell stand exhibitors for free. ※ For space-only stand exhibitors, please communicate with your construction company. 📕View Modul Online Catalog 📕View Coex Official Partners [Cafe Show 2026 Application] On-site application is available for the next Cafe Show Seoul 2026 at the Organizer Office. Please refer to the information below and consider your participation. 📌 Title: The 25th Seoul International Cafe Show 📌 Schedule: November 11th (Wed) – 14th (Sat) , 2026, 4 days 📌 Venue: COEX Seoul Hall A-D 📌 Participation Fee: Space Only USD 3,300 / Shell Stand USD 3,800 📌 Discounts: Early-Bird USD 264/booth (~Nov 30th, 2025) Re-Participation USD 99/booth Participation over 5 times(2021~25) USD 165/booth 📌 How to Apply: *Online: Register online exhibitor application on Cafe Show website → it and sign/stamp → Submit a signed copy via email ※Submission of signed copy is required (otherwise won’t be considered as submitted) *On-site: Fill out an exhibitor application in the welcome kit → Submit a signed application at the Organizer Office ※ The corner booth option has been closed on a first-come, first-served basis. 📕 Apply 2026 Cafe Show Seoul [Exhibits Move-Out & Booth Dismantling] The exhibition ends at 16:00, Saturday, November 22nd. (Admission Closed: 15:30) Kindly note that the move out would be right after the exhibition end and the dismantle will start the day after. 📌 Exhibits Move-out: Sat, Nov. 22nd 16:30 – 20:00 > Exhibitors 📌 Dismantling: Sun, Nov. 23rd 08:00 – 18:00 > Booth Builders ※ Please note that booth dismantling is only available on Nov. 23rd (Sun). ※ Please check the schedule with the contractors to make sure all work is finished on time. [Free Parking Guide] To alleviate parking inconveniences for exhibitors and construction companies during the periods of exhibit move-in/out and construction/dismantling work, we offer free parking services exclusively for work-related cargo vehicles. 📌 Applicable Period (Booth construction/dismantling) : Nov 17 (Mon) ~ Nov 18 (Tue) / Nov 23 (Sun) 📌 Number of Vehicles : No limit on the number of applicable vehicles  📌 Valid Time : Valid for 3 hours after work-related vehicles enter through the COEX West Gate ※ Only registered cargo vehicles can park for free for 3 hours (General vans will be charged for parking) 📌 Vehicles Eligible for Free Parking : Cargo vehicle (truck) over 1 ton and other van (plate no. Starting from 7,8,9) 📌 Vehicles Excluded (Subject to Paid Parking) : Sedan, SUV, Van(under 10-seaters) Parking Confirmation : Drivers are required to register themselves by scanning the QR code attached near the cargo entrance of the exhibition hall.  [Other Important Notes] To prevent theft, at least one person must remain at the booth during the removal and dismantling periods for each company. Please be cautious of the theft of easily transportable items (such as laptops, cameras, etc.). The organizers are not responsible for any loss, theft, or damage to exhibited items. All types of waste brought into the exhibition venue during the exhibition period must be completely removed as waste disposal within the venue is not allowed. Failure to comply will result in additional charges. (vinyl, plastics, wood, wooden crates, coated paper, air packs for product protection, etc.) 📕 Download On-Site Information Cafe Show Seoul will put our best efforts to provide the best experience and maximize your business outcomes. Please don''t hesitate to reach out to us for any further questions. Cafe Show Seoul