Cospir refers to "living beings who breathe" (people). By attaching "co" to the word "spir," it has been crafted as a name that symbolizes the brand.
Through specialty coffee, the brand aspires to introduce individuals with their own "specialty" in order to live together in this society.
On a smaller scale, it not only highlights the specialty of baristas but also extends to coffee farmers, those who introduce coffee, roasters who coffee alongside baristas.
On a larger scale, the brand introduces people from various walks of life who each possess their own "specialty" as members of society.